About this Event
Join hundreds of women in London for a powerful peaceful protest that says loud and clear there is no such thing as “too much”
____________
Mutton March - London
Sat, 20 Mar 2027, 13:00 Meet Up. Walking procession starts 1.30pm
_____________
What this is not:
• Man bashing
• Political
What this is:
• Fun, inclusive and celebratory
• A joyful show of visibility
• Women taking up space in their own way
• A peaceful and non-violent protest
_____________
The backstory:
He called me ‘mutton dressed as lamb’ as I stood holding up the Metro newspaper just below the Sloane Square underground logo, waiting for my partner to take a picture of me.
I was celebrating the fact that I had dared myself to wear my leopard print hat in public, not just in the ‘safety’ of my own spaces.
I usually keep my hat in my ‘shy bag’, packed away from public view until I get to the event.
That day, I braced myself to walk all the way up the King’s Road from Chelsea Town Hall to Sloane Square in an ‘out there’ outfit.
I was wearing my leopard print hat, turquoise t-shirt, black trousers and gold cowboy boots.
Having just celebrated my 55th birthday two weeks earlier I was en route to the Best Business Women of the Year finalists' drinks event at Embankment.
However, I was totally knocked off my perch when I heard those words muttered in passing.
Quiet, yet loud enough to have a cacophonous effect on my self-esteem for a hot minute or so.
To make me question what I was wearing and why.
When I shared this story on LinkedIn, hundreds of comments poured in from people who'd been called:
Too loud. Too basic. Too colourful. Too fancy. Too non-corporate. Too flashy.
Just... TOO MUCH.
That's when I knew we needed to do something about it.
Welcome to the MUTTON MARCH.
Why March? It's International Women's Month 💪🏻💪🏾
Event Schedule
TBC
What to Wear
Your leopard print. Your clashing colours. Your red lippie, pink lippie, whatever colour you want lippie. Your heels or sparkly trainers. Your loudest, brightest clothes that make a statement about the REAL you.
No more hiding. No more being invisible.
If it rains? Bring your bright wellies and colourful umbrellas.
Who Should Attend
Anyone who's ever been told they're "too much" and is ready to own it. This is about visibility. It's about claiming space. It's about being seen as the vibrant, brilliant, REAL version of yourself in business and in life. Bring your business cards - this walk might just be the most powerful networking event you attend all year.
Practical Details
- Free event
- Walking pace will be leisurely and accessible for all
- The event will be weather-proof (rain or shine!)
- Bring comfortable shoes for walking (or heels if you'd prefer!)
- Don't forget your business cards
- Sign up for free via Eventbrite to attend
📸: The exact moment I was called 'mutton dressed as lamb'
About Amanda FitzGerald
Known as Major Visibility, is passionate about helping experts get seen, heard, and hired. She cracked the code on pitching to the press while running her first business selling luxury knitwear, and now shares that know-how through her signature ‘5 Stages of AI Visibility’ Blueprint. Her mission? To ensure every woman founder masters this essential business life skill: self-promotion.
Event venue & nearby stays
Sloane Square, Sloane Square, London, United Kingdom
Concerts, fests, parties, meetups — all the happenings, one place.