About this Event
Money, Markets & The Greenlight: Turning Ideas Into Screen Success
Saturday, November 7, 2026 | 3:30 PM
Courtland Grand Hotel | Atlanta, GA
A great idea may start the journey—but understanding money, markets, production, distribution, and the decision-making process behind the greenlight can determine whether that idea ever reaches the screen.
As part of the 21st Annual PVIFF, Money, Markets & The Greenlight: Turning Ideas Into Screen Success brings together accomplished filmmakers, producers, programmers, and distributors for a candid conversation about what it takes to move a project from concept to production—and ultimately to an audience.
This industry-focused panel goes beyond the creative process to explore the business behind film and television. Attendees will hear perspectives on developing market-ready projects, positioning stories for buyers and platforms, financing and producing content, understanding programming needs, navigating distribution, building strategic relationships, and creating projects with both creative and commercial potential.
Event venue & nearby stays
Courtland Grand Hotel, 165 Courtland Street Northeast, Atlanta, United States
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