Midwest Trailblazer Summit

Get ready to join the Midwest Trailblazer Summit — an exciting in-person event where bold ideas meet unstoppable energy! Connect with fellow trailblazers, share your passion, and fuel your innovation in a laid-back, friendly setting. Whether you’re here to learn, network, or just have a great time, this is the place to be. Don’t miss out on the chance to be part of something truly inspiring!
The morning will be action packed with a keynote, peer rountable session, and key dreamforce announcements. The afternoon will be filled with breakout sessions hosted by universities like yourselves! Want to present find the link for call for proposals below.
We will also have universities joining us live from the Chicago Tower and Penn State Campus!
Note this event is for univeristy afiliated employees, please register with your .edu email address. Unverifiable registrants will be removed and denied entrance at the door.

Info: Each round, one person shares a real challenge their institution is working through. The rest of the group acts as a mini advisory board and offers ideas, examples, or lessons learned. Each table will be facilitated by a Customer Success Manager. Table topics to include: Ascend Enhancements, Release Readiness, Defining Measures of Success, Agentic AI, End User Training and Adoption

Info: whether you're just getting started with Salesforce or looking to mature your delivery approach, this session covers the fundamentals of running a successful implementation — from staffing your team and managing sprints to structuring user stories in tools like Jira and building effective training paths for end users. Attendees at any stage of their Salesforce journey will leave with practical frameworks and best practices they can apply immediately. Also, the session will help attendees understand how these tactical best practices for implementing Salesforce fit into an overall governance framework.

Info: Higher ed marketing teams are juggling more channels, more content, and less time — while prospective students and donors increasingly form first impressions through AI conversations before they ever visit a website. Come learn how new Salesforce tools work together to close those gaps: Qualified's AI agent Piper engages and converts high-intent visitors in real-time, Contentful gives teams one content source to create and reuse across every channel, and Palmata-- Contentful's new Answer Engine Optimization (AEO) tool--shows how AI platforms like ChatGPT and Gemini are describing your institution (and how to fix what's wrong). Walk away with a clear picture of how these tools support nurturing, conversion, and content management for education marketing and communications teams.

Info: Protecting Salesforce data requires more than enabling multifactor authentication and conducting periodic security reviews. It requires a coordinated, continuously evolving security program that brings together platform administrators, identity and access management teams, information security professionals, vendors, institutional leaders, and end users. In this session, we will share our approach to strengthening the security posture of a complex, multi-org Salesforce environment. We will discuss practical lessons from implementing enhanced identity controls, event monitoring, backup and recovery, platform assessments, trusted-access restrictions, and user-facing security changes. The session will include a deeper look at Salesforce Transaction Security Policies and how they can be used to monitor, notify, or block high-risk activities such as unusual report exports, excessive data downloads, suspicious login behavior, and other potentially harmful transactions. Attendees will leave w

Info: "Headless" marketing means separating the tools you use to build and manage campaigns from the engine that runs them. Instead of being locked into one interface, you can create and control your Marketing Cloud Engagement work from anywhere. Come learn how Salesforce's new MCP (Model Context Protocol) Server makes this possible: it's a first-party connector that lets any AI agent, including Claude, ChatGPT, and more, build and manage journeys, emails, data extensions, and automations in plain language, without writing code or navigating the UI.

Info: Get a look at Agentforce Labs using an agent to build an agent. Explore the new Agentforce Script leveraging determinism to build robust agentic experiences for a customer service use case. Join us hands-on or sit back and follow along as we show you one way to get started with Agentforce.

Info: once your Agentforce agent is live, the real work begins — this session covers the ongoing operational rhythms needed to keep your agent performing well, from daily monitoring to quarterly reviews. Attendees will leave with a practical maintenance playbook covering reporting, performance tracking, and governance best practices.

Info: Whether you're already running campaigns in Marketing Cloud today or exploring what's next, this session shows you where to go from here. We'll walk through practical ways to enhance and enrich your current Marketing Cloud work with next-generation, agentic capabilities — and how to launch a brand-new use case on Marketing Cloud Next, Salesforce's agentic marketing platform, from scratch. Leave with a clear, actionable path for your own next step, no matter where you're starting from.

Info: an interactive session designed to help institutions evaluate their readiness to adopt Agentforce, covering key technical, organizational, and data prerequisites. Attendees will walk away with a clear understanding of where they stand and practical next steps for getting started, with insights from the Salesforce Product team on purpose-built Agents for Education. Also, attendees will learn about how a partnering with Signature Success can help expedite and strengthen their Agentforce readiness.

Event venue & nearby stays

Salesforce Tower Indy, 1 East Ohio Street, Indianapolis, United States

Concerts, fests, parties, meetups — all the happenings, one place.

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