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Meetings Africa is a premier trade show that proudly celebrated its 20th Anniversary in 2026, marking a significant milestone in the evolution of Africa’s business events sector. Hosted at the Sandton Convention Centre in Johannesburg, South Africa, this flagship event is owned by South African Tourism and serves as an essential platform for connecting African business event products with the global market. The upcoming edition promises to further strengthen this connection, featuring a highly anticipated two-day trade show, preceded by the educational and networking day known as BONDay. This event is organized in partnership with leading global, continental, and national industry associations, providing exhibitors, buyers, and media with an unparalleled opportunity to engage with Africa’s vibrant business events community.Exhibitors at Meetings Africa can showcase their products and services to a diverse audience, including international and local buyers, as well as corporate planners and African associations. The event attracts credible decision-makers through a rigorous vetting process, ensuring quality participation. Meetings Africa distinguishes itself by offering a targeted online diary and matchmaking program, rated as world-class by users, facilitating effective meetings between exhibitors and buyers. The knowledgeable sales team supports exhibitors in finding the best participation options tailored to their needs, while various packages ensure affordability and value. Unique features, such as the Pre and Post Tour Programme, allow exhibitors to gain exclusive access to buyers. Additionally, the immersive environment fosters networking opportunities, both formally through scheduled appointments and informally during official events.
The trade show hosts over 20 African countries and showcases more than 400 carefully curated products, including offerings from Destination Marketing Companies, Tour Operators, Professional Conference Organisers, and technology partners. The Meetings Africa Buyer Programme stands out as globally benchmarked, providing buyers access to a wide selection of quality African products that are exclusive to this event. Buyers can also enjoy informal networking events, community-building activities, and a dedicated buyer lounge with various amenities. The Sustainability Village serves as a hallmark of the event, promoting local artisans and authentic South African products. Throughout the conference, attendees can engage with industry experts and motivational speakers during seminars that address critical issues within the business events sector. The media centre serves as a hub for journalists and content creators, offering a workspace to file stories and access daily press releases, contributing to the narrative of Africa as a capable host for business events. Meetings Africa is not just an exhibition; it is a celebration of Africa’s innovation, diversity, and the collective spirit of its business events industry, providing a robust platform for fostering connections and driving economic growth.
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Event venue
Sandton Convention Centre, 161 Maude St Sandton Johannesburg 2196, Johannesburg, South Africa
Tickets
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