About this Event
MeasureCamp is an unconference, which means the schedule doesn't exist until you build it. When you arrive, you pitch a session, claim a slot, and lead a room. Or you attend everything and contribute from the floor. Either way, you're not a passive audience member.
Started in London in 2013, MeasureCamp has grown into a global community of analytics practitioners who wanted something better than the standard conference format. DC's inaugural event proved there's demand for it here. Year Two is on.
What's included:
- Peer-led sessions on the topics that actually matter to you right now
- Small-group format designed for discussion, not monologues
- Networking with analytics practitioners, consultants, and vendors
- MeasureCamp-branded swag
- Breakfast, lunch, snacks, coffee, and soft drinks
- After Party
Want to lead a session?
- Download the Session Card
- Write a short description of your topic
- Tag us on LinkedIn before the event
Sessions from past MeasureCamps:
- 4 Ways to Debug GA4 in Mobile Apps
- All the Little Questions Around GA4
- Data Analysis with LLM Agents
- GTM Automation Using Python
- 9 PPC Hacks for Quick Wins
- Harnessing Data for Personalization: An Insight-Led Approach
- Less Tracking = More Insights?
- Adobe Web SDK: Overview and Implementation
Agenda
🕑: 09:00 AM - 10:00 AM
Registration and Badge Pickup
Info: Grab your badge and swag, enjoy breakfast and coffee, and fill out your session card before the board opens.
🕑: 10:00 AM - 10:15 AM
Kickoff
Info: Opening remarks and how to MeasureCamp
🕑: 10:15 AM - 10:30 AM
Build the Session Board
🕑: 10:30 AM - 12:25 PM
Sessions 1 to 3 and Morning Break
Info: Three 25-minute sessions with a coffee break after Session 2 (11:30 to 11:55)
🕑: 12:30 PM - 01:25 PM
Lunch
Info: Lunch provided, with vegetarian & gluten-free options.
🕑: 01:30 PM - 03:25 PM
Sessions 4 to 6 and Afternoon Break
Info: Three 25-minute sessions with a snack break after Session 5 (2:30 to 2:55)
🕑: 04:00 PM
Conference Wrap-Up
🕑: 03:30 PM - 03:55 PM
Data Therapy
Info: A safe space to share your grumbles. Complain about a tool, vent about a stakeholder request, or collectively groan about the latest platform change. Facilitated by the MeasureCamp DC planning committee. Drop an anonymous topic in the box anytime during the day; everyone who submits a topic can claim a prize.
🕑: 04:30 PM
Drinks & Mingling Off-Site
Info: Location to be announced closer to the event date
Event venue & nearby stays
Georgetown University Capitol Campus, 111 Massachusetts Avenue Northwest, Washington, United States
Concerts, fests, parties, meetups — all the happenings, one place.