About this Event
NATWEST BANK PROUDLY PRESENTS:
You Give Everything to Everyone Else. When Does It Become Your Turn?
You chose a life of service. Teaching other people's children. Patching up strangers at 3am. Serving your country in conditions most people couldn't imagine.
And you're proud of that. You should be.
But somewhere along the way, between the marking and the night shifts and the deployments and the budget cuts and the thankless days that blur into thankless weeks... you stopped asking a question that matters enormously.
What do I actually want?
Not what your school needs. Not what your ward needs. Not what your regiment needs.
What do you want?
If you can't answer that quickly and clearly, you need to be at Master Your Life on October 24th at The Edge Arena, Wigan.
The Man Who Has Every Reason to Have Given Up - And Didn't
James Burke was sleeping rough on the streets of Britain at 16 years old.
Not sofa surfing or staying with a mate. Sleeping on the streets, with nowhere to go and no one coming to help.
He stayed there for three years.
What pulled him out wasn't luck or a handout. It was personal development - the exact principles, frameworks and mindset shifts he's going to hand to you on October 24th.
Since then, James has been recognised five times as one of the top coaches in the world - in 2020, 2021, 2022, 2023 and 2025. He has stood on stages in front of thousands of people and helped over 4,017 attendees begin the process of genuinely changing their lives.
He built everything he has from nothing. Literally nothing.
And the tools he used to do it are the same tools you'll leave Wigan with.
Here's What Nobody Tells You About Working in the Public Sector
The system you work in was not designed with your wellbeing in mind.
As a teacher, you spend your days pouring energy into 30 children at a time, taking work home every evening, lying awake worrying about the ones who are struggling - and you're told to be grateful for the privilege of doing it.
As an NHS worker, you run on adrenaline and cold coffee, covering shifts that should have three people on them, watching colleagues burn out and leave - and you carry on because people are depending on you.
As someone who has served in the armed forces, you've operated in environments of extreme pressure and sacrifice, and now you're supposed to just... slot back into civilian life and be fine.
You are not fine. Or at least, not as fine as you deserve to be.
The problem isn't your character. The problem isn't your work ethic, nobody could question that. The problem is that you have spent so long giving to others that you have never been given the tools to build the life you want.
That changes on October 24th
What Actually Happens on the Day
Master Your Life is a full day event - 9am to 5pm at the Edge Arena, Wigan - built around three things.
First: Finding what's been holding you back.
Most people try to accelerate through life as hard as they can. What they don't realise is that the handbrake is still on. In the first part of the day you'll complete a self audit that shows you exactly what that handbrake is - where it came from, why it's been there, and how to release it. People describe it as feeling like a rucksack of bricks being lifted off their shoulders.
Second: Your defining moment.
This is the part that's hardest to describe until you've experienced it. James guarantees - and backs it with a full money back promise - that you will have a moment during this day that is so clear and so powerful that it genuinely alters the direction of your life. Not a small nudge. A real shift. You'll finish this section knowing exactly what you want and believing, for the first time in a long time, that you can get it.
Third: The plan that goes home with you.
Motivation without a plan is just a feeling. It fades by Tuesday. That's why the final part of the day is about building your personal strategy - the specific steps, in the right order, that move you from where you are now to where you want to be. You leave with something written down and actionable, not just a head full of inspiration.
The Guest Speaker: Tom Blackledge
Tom Blackledge starred in the Hollywood film The A-Team alongside Mr T. He has coached UFC fighters, multiple world champions and, perhaps most famously, Tom Hardy, preparing him both physically and mentally for some of the most demanding roles of his career.
He is the author of Fearless by Design and he knows more about building resilience, conquering fear and performing under pressure than almost anyone you will ever meet.
For anyone who has served in the forces, or who works in a high pressure environment where fear and self doubt are occupational hazards, what Tom shares on October 24th will be worth the ticket price on its own.
What 4,017 People Have Said
"It felt like I was watching an incarnation of Jim Rohn. You were something beyond merely brilliant. I felt I'd witnessed the start of something special, with the power to spread around the world."
— Alex Drake
"What a day. I cried, I laughed and dreamed. My vision firmly planted in my brain."
— Kelly Louise Murphy
"Absolutely incredible, emotional and such an inspirational day. Me and my husband can't wait for the 2-day one in May."
— Kirsty Iles
"Amazing day. 2nd time I've seen it and just booked on for the 2-day with me and my good lady."
— Josh Bishop
"It was an amazing day with laughter and tears. And I have more new strategies to work on too."
— Helen Griffith
"Few on the planet can command the stage like you. The scary thing is how young you are. Forget the moon for potential - think you're aiming at another galaxy."
— Elliott Tierney
"What a special day. I loved it, my clients loved it. One observation: there was a very mixed age group there but a lot of younger people, and I thought it was brilliant that your messages are resonating with younger people who are investing in themselves."
— Andrew Joy
"Well done James. It was so well put together. So many takeaways from it."
— Emma Williams
"Awesome weekend. Lots of learning from some amazing humans and meeting some awesome new people."
— Hayhay Baker
Everything You Get on November 29th
The Discovery Framework - worth £399
The self-audit that shows you exactly what has been holding you back and where it came from. You cannot move forward properly until you know this.
The Defining Moment Creator - worth £299
The experience James guarantees will shift something fundamental in you. Not a nudge. A genuine change in direction.
The Transformation Framework - worth £499
Your personal plan. The specific tools and steps that apply to your goals, your life and your situation. This is what you take home and use.
The Healing Framework - worth £299
Let go of the weight you've been carrying. The disappointments, the frustrations, the sense that you've been running hard and getting nowhere. This is where that changes.
Self Mastery - worth £299
Learn how to build habits that actually stick and create a way of living that gives you energy rather than draining it. You are not tired because of your age. You are tired because nobody has taught you this yet.
Elite Guest Speakers - worth £299
James Burke and Tom Blackledge. Two men who have lived through extreme adversity and come out the other side with something real to teach.
Circle of Influence WhatsApp Community - worth £250
You become the average of the people around you. After November 29th, your circle includes over 4,000 people who have made the same decision you have.
Total value: £2,344
The Guarantee
At the end of the day, if you feel you haven't received full value for your ticket, tell one of the team and you'll receive a complete refund. No forms, no arguments, no questions.
James has been sleeping on the streets. He is not afraid of a difficult conversation. But in over 4,000 attendees, the guarantee has rarely needed to be called upon.
The Price - and Why It's Going Up
The early bird price for Master Your Life on October 24th is £98.
After the early bird period closes, the price rises to £149.
For a teacher, a nurse or someone who has served this country, £98 is less than two weeks of packed lunches. It is a fraction of what James paid just to attend the workshop that gave him the Discovery Framework - before he spent hundreds of hours perfecting it.
If you do nothing different, nothing different will happen. That is not a motivational line. It is just true.
Event Details
Master Your Life
The Edge Arena, Wigan
Saturday 24th October
9am - 5pm
Secure your early bird ticket now at £98 before the price rises to £149
"I was just telling my wife what a brilliant job you did. Moving, powerful and still thinking about what I saw."
— Alan Brighton
"I can't imagine how proud you and your loved ones should feel. It was super special."
— James Rimmer
The stage is set. The date is fixed. The only question is whether you're going to be in that room.
Event venue & nearby stays
The Edge Wigan, Riveredge, Wigan, United Kingdom
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