About this Event
Note: This workshop is part of 's 3-part Practitioner Series—interactive, small-group masterclasses built for social entrepreneurs ready to master core operations, scale their revenue, and expand their impact.
About the Workshop
In an increasingly crowded and fragmented digital landscape, social innovators and purpose-driven enterprises need more than isolated tactics—they need marketing engines capable of building attention, trust, participation, and long-term growth.
Led by Kate Snack, founder of Snack Agency, this practical, interactive workshop explores how to build a modern marketing ecosystem that seamlessly connects strategy to execution. Through real-world examples, group discussions, and actionable framework exercises, participants will examine how brand identity, content, social media, community engagement, paid advertising, search, AI, and emerging digital behaviors work together to compound your organization's efforts.
The workshop focuses on four key areas:
- Connecting strategy to execution: Building an integrated ecosystem where brand strategy, content, search, paid media, and social channels reinforce one another to drive compounding results.
- Leveraging tech and smart automation: Structuring a practical marketing tech stack, utilizing automation and AI where it creates leverage, and knowing where authentic human connection must lead.
- Unlocking community and strategic partnerships: Harnessing community-building, organic participation, and strategic co-marketing partnerships to extend reach and share the heavy lifting.
- Measuring momentum and data-backed decisions: Cutting through the noise to track metrics that actually matter, turning analytics into confident decisions, and building resilient systems for the future.
Participants will leave with a clearer understanding of what a high-performing marketing engine looks like, where their own operational gaps and opportunities exist, and a prioritized action plan to maintain momentum and keep impact moving forward.
Why You Should Attend
Doing meaningful work doesn’t automatically mean people will notice it.
Rather than chasing every new platform, tactic, or fleeting trend, this workshop helps purpose-driven leaders step back and think strategically about their growth. Whether you are trying to gain initial market traction, streamline your current marketing operations, or scale your reach, this masterclass will help you move beyond reactive posting to building a cohesive, sustainable marketing engine. You will learn to identify the audiences that matter most, build connected systems around them, make smarter channel decisions, and track what actually drives your mission forward.
About the Workshop Leader
Kate Snack is the Founder and Principal Strategist at Snack Agency, a strategic marketing firm helping purpose-driven organizations and social enterprises turn complex impact stories into clear, credible, and high-performing communications.
With expertise spanning brand strategy, digital channel execution, campaign development, and AI integration, Kate specializes in helping social innovators build connected marketing ecosystems that drive measurable results. Her approach emphasizes practical, real-world execution—combining modern technology and data-backed strategy with authentic human connection to help purpose-led organizations build lasting momentum.
Series Sponsor
CSED wishes to thank Tangram Consulting for their generous support of the 2026 Practitioner Series.
Event venue & nearby stays
7 Bayview Station Rd, 7 Bayview Station Road, Ottawa, Canada
Concerts, fests, parties, meetups — all the happenings, one place.