About this Event
Start 2027 with fresh thinking, new ideas and a better understanding of what makes your audiences tick.
Psychology plays a part in every aspect of marketing and communications, from understanding what motivates customers and how audiences differ, to shaping messages, developing content and influencing behaviour.
How can you capture attention in a crowded market? What makes customers respond to one message rather than another? And how can insights into human behaviour help you make more effective marketing and communications decisions?
Join marketing and psychology experts at UWE Bristol on 14 January 2027 for a one-day summit bringing together top speakers and hands-on workshops.
Discover how using psychology theory can inform your work, challenge your assumptions and give you practical ideas to apply throughout 2027.
Who is this for?
Whether you work in-house, in an agency or independently, this summit is for professionals who want to understand their audiences better and make their marketing and communications more effective.
It’s ideal for marketing and communications professionals, agency teams, freelancers and consultants looking for fresh thinking, practical insights and new ways to stand out in a noisy world.
Date: 14th January 2027
Time: 9am-5pm
Location: Bristol Business School, UWE Bristol, Coldharbour Lane, Frenchay, BS16 1QY
Your hosts
The summit will be hosted by Tom Bowden-Green and Luan Wise, co-authors of Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach.
Meet our speakers
We’re delighted to announce our first speakers:
, Creative & Media Partnerships Director at System1.
, host of the UK’s #1 marketing podcast, Nudge.
, Socio-Meteorologist, Met Office
, Executive Career Coach | Ex CMO McDonalds, Zoopla, HomeServe
More speaker and workshop announcements coming soon.
Tickets
Early bird tickets are on sale now until 31st October!
> £155+VAT for BCI members and partner organisations (CIM, PRCA, Comms Creatives Academy)
> £179+VAT for non-members
From 1st November, ticket prices will be:
> £195+VAT for BCI members and partner organisations (CIM, PRCA, Comms Creatives Academy)
> £249+VAT for non-members
All tickets include refreshments and lunch.
Group booking discount
We’re very happy to offer a 20% discount on 3 or more tickets – please email [email protected] with the number of tickets you require and the names, job titles and email addresses of the attendees. We’ll sort the rest!
Parking, Accessibility and Dietary Requirements
There is parking available at the venue, but this must be reserved in advance. This information will be requested closer to the event date, along with accessibility and any dietary requirements.
Data Sharing
By registering for this event, you acknowledge that your name, email address and job title will be shared between Bristol Creative Industries, University of the West of England, Bristol (UWE Bristol), and We Are Wise Ltd for the purposes of organising and following up on the event. Your information will be handled in accordance with each organisation’s privacy policy.
Event venue & nearby stays
Bristol Business School, UWE Bristol, Coldharbour Lane, Bristol, United Kingdom
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