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You don't need a marketing department. You need a plan!How will the people who need you actually discover, trust and choose you?
This session strips marketing back to the essentials for a freelancer or small business: goals, customer journey, channels, content, referrals, partnerships and low-cost promotion.
MY GOAL | MY CUSTOMER JOURNEY | MY CHANNELS | MY ACTIONS | MY 90-DAY PLAN
Outcome: Leave with a focused marketing goal, a manageable mix of channels and the beginnings of a practical 90-day marketing plan.
Delivered by:
Elizabeth Williams from Mythical Creatures Collective
Elizabeth Williams is a senior marketing and communications strategist with more than 25 years’ experience across brand, marketing, public relations, digital, content, campaigns and stakeholder engagement.
A former agency owner and long-time consultant, Elizabeth has worked with more than 100 start-ups and small businesses as well as major brands, government, education, associations, community organisations and purpose-led organisations. Her experience spans strategy through to hands-on delivery, giving her a practical understanding of what it takes to turn an idea into an offer, communicate it clearly and take it to market.
Elizabeth is also an experienced trainer, speaker and facilitator. She has delivered face-toface and online training, in-house courses, industry workshops and education programs covering marketing fundamentals, branding, PR, digital marketing and communications.
Her facilitation style is practical, plain-English and interactive: less theory for theory’s sake, more useful frameworks, real examples and actions participants can apply immediately.
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Event venue
TAFE NSW, Building H, 32 Victoria Road , Macquarie Fields, NSW, Australia, New South Wales 2564, 32-34 Victoria Rd, Macquarie Fields NSW 2564, Australia, Liverpool
Tickets
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