Advertisement
World-renowned food politics expert Marion Nestle joins forces with former cereal executive Lisa Sutherland to examine what cereal boxes reveal about American culture and food politics in their new book, Sugar Coated: Unboxing the Hidden Forces Shaping America’s Favorite Breakfast Food.If you want to understand how the food business works, just have a look at a box of breakfast cereal. Hardly anything on supermarket shelves is bigger, bolder, or more deliberately designed. The fiercely competitive industry that brings us Cheerios, Froot Loops, and Trix sells a distinctly American dream: indulgence and health in one convenient package.
Cereal boxes chronicle our shifting national obsessions with health, ingredients, dietary advice, and American culture. They show us what sells food: cartoons for kids, athletes for men, weight loss for women. And hidden in the history of cereal package designs, we find clues to the corporate lobbying that shapes agricultural policy, health claims, and labeling regulations. Sugar Coated unboxes the influence of cereal companies on food policy and the power of marketing, revealing, in the process, why Big Food is so good at selling profitable products regardless of their effects on health.
Marion Nestle is the Paulette Goddard Professor of Nutrition, Food Studies, and Public Health, Emerita, at New York University and author of many books about the politics of food, nutrition, health, and the environment.
Advertisement
Event venue
1119 8th Ave, Seattle, WA, United States, Washington 98101
Tickets
Concerts, fests, parties, meetups — all the happenings, one place.
Discover more events by tag
Conferences in SeattleEducation in SeattleFood-drinks in SeattleAgriculture in SeattleBooks in SeattleHealth-wellness in SeattleKids in SeattleArt in SeattleLiterary-art in SeattleMarketing in Seattle