About this Event
Marketing and customer-experience leaders in Toronto are invited to join this roundtable dinner on “Less Noise, More Signal: AI in Modern Customer Engagement”, hosted by SAS with Deloitte and organised by The Ortus Club.
Attendance is complimentary. Participation is subject to confirmation by The Ortus Club.
An expert moderator will guide the discussion between peers in a closed, confidential setting.
AI is now firmly embedded in the customer engagement stack. As organisations expand its role across analytics, decisioning and activation, the challenge is no longer adoption but knowing which signals matter, how to act on them at the right moment, and how to deliver measurable value while keeping customer trust.
Discussion points:
- How organisations identify and prioritise the customer signals that matter most
- Where AI-powered decisioning is improving customer engagement, and where human oversight remains critical
- How trust, governance and evolving regulation are shaping AI-powered engagement
- Which metrics best demonstrate AI’s impact on customer experience, loyalty and growth
Agenda (Toronto time, EST):
6:30 PM — Arrival of guests
7:00 PM — Welcome by The Ortus Club
7:05 PM — Short address by SAS
7:15 PM — Discussion led by the moderator and continued by the group over dinner
8:15 PM — Discussion brought to a close; guests are encouraged to continue networking
Who should attend: CMOs, VPs and Heads of Marketing, Customer Experience, CRM, Lifecycle and Loyalty, Digital and Omnichannel, Customer Insights and Analytics, and MarTech and Marketing Operations.
Current attendees include:
Marketing Manager, Strategy and Innovation (Crave Originals) — Bell Media
Preliminary attendees
Chief Marketing Officer — Canadian Telecommunications Group
Vice President, Customer Experience — National Airline
Head of Loyalty & Lifecycle Marketing — Canadian Media & Entertainment Company
Director, Customer Insights & Analytics — Ontario Energy Utility
Director, Marketing Technology & Automation — Canadian Wireless Carrier
Head of Digital & Omnichannel Experience — Global Hospitality Group
Location: Private dining room in central Toronto. The exact venue is shared with confirmed guests.
Event venue & nearby stays
Private Dining, Toronto, Canada
Concerts, fests, parties, meetups — all the happenings, one place.