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Sun, 15 Nov, 2026 at 06:30 pm to Tue, 17 Nov, 2026 at 06:30 pm UTC+00:00

Kvalitets Massan

  • Svenska Mässan · Gothenburg
Svenska Massan Publisher / Host Svenska Massan
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Kvalitets Massan
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The Kvalitets Massan, held at Svenska Mässan in Gothenburg, Sweden, is a premier event dedicated to recognizing excellence in the public sector. This year, the Quality Fair celebrated its ninth edition, drawing an impressive visitor count of 15,000 attendees, including professionals from diverse fields such as marketing and public administration. The event featured 150 exhibitors who showcased innovative solutions and practices, making it a hub for learning and collaboration among municipalities and organizations striving for quality improvement.
A highlight of the fair was the awards ceremony, where various municipalities were recognized for their outstanding contributions to public service. The Stockholm Region received the AI in the Service of Society award, while the Göta Prize was awarded to Lund Municipality for its initiative on digital home care. Additional accolades included the Svea Prize for the Data-driven Care Weight Tool awarded to Västmanland Region, and Kungsbacka Municipality was recognized as Sweden's Digitalization Municipality. Mörbylånga Municipality was honored as Sweden's Quality Municipality, Vingåker Municipality earned the title of Improver of the Year, and the Swedish Complaints Board was named Sweden's Most Modern Authority.
In addition to the awards, the Quality Fair hosted a series of learning sessions and discussions featuring influential speakers. Notable discussions included topics such as the role of society in times of unrest, the importance of promoting peace at the municipal level, and insights on how organizations can become more courageous and innovative. Nicklas Hermansson, a journalist and futurist, presented his views on the evolving role of humanity in an increasingly AI-driven world. The conference program also introduced a new theme track, 'The Robust Society,' focusing on resilience and adaptability in public service delivery.
The event featured the Knowledge Workshop, a collaborative platform created with seven western Swedish municipalities, offering attendees free workshops and networking opportunities. The Future Lab was another innovative space designed to encourage experimental thinking and idea development, while the Thought Garden provided a reflective environment for dialogue among participants. The theme for this year’s awards, 'Smart Welfare,' emphasized the importance of recognizing and rewarding renewal and improvement in public sectors. The Quality Fair serves as a catalyst for development, inspiring municipalities and government agencies to share their best practices and lead the way in public service innovation.
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Event venue

Svenska Mässan, Mässans Gata/Korsvägen, 412 94 Göteborg, Sweden, Gothenburg

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