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Wed Nov 18 2026 at 06:30 pm to 08:30 pm UTC+00:00

Know Your Music Business: The Business Side of Your Creative Work

  • BAaD - Barras Art & Design · Glasgow
  • From GBP 0.00
Know Your Music Business Publisher / Host Know Your Music Business
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Know Your Music Business: The Business Side of Your Creative Work
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Practical workshop for creatives exploring ownership, copyright, royalties & the knowledge needed to build sustainable careers
About this Event


THE BUSINESS SIDE OF YOUR CREATIVE WORK

Know Your Music Business (KYMB) presents a practical workshop for artists, musicians, and creatives.

Being talented at what you do is important. But understanding the business behind your creative work is equally essential.

Who owns your work? What rights do you have? How do royalties work? What should you understand before signing an agreement or entering a creative partnership?

These are important questions that every creative should be encouraged to ask.

Whether you’re an emerging artist, an established musician, songwriter, producer, visual artist, or creative entrepreneur, understanding the commercial side of your work can help you make more informed decisions and recognise opportunities.

Join Serign-B Sanneh, music business professional, rights advocate, and founder of Jaalolu & Know Your Music Business (KYMB), for an accessible and practical introduction to the business side of creativity.

WHAT WILL WE EXPLORE?

  • Ownership and Copyright: Understanding who owns creative work and why ownership matters.
  • Music Rights: An introduction to the different rights associated with music and creative output.
  • Royalties and Income: Understanding how creative work can generate income and the importance of rights administration.
  • Creative Agreements: Important considerations when collaborating, entering agreements, and working with others.
  • Building a Sustainable Creative Career: Developing the business knowledge to make informed decisions and manage your creative opportunities.

WHO SHOULD ATTEND?

This workshop is for:

  • Independent artists and musicians.
  • Songwriters, composers, and producers.
  • Visual artists and creative practitioners.
  • Emerging and established creatives.
  • Anyone interested in understanding the business behind their creative work.

You do not need previous business or legal knowledge to attend.


ABOUT THE HOST

Serign-B Sanneh is a Scotland-based music business professional, rights advocate and entrepreneur with over 20 years of music industry experience.

He is the founder of Know Your Music Business (KYMB), an initiative focused on helping artists, creatives, organisations and music businesses better understand the commercial side of the creative industries.

His work spans music publishing, royalty collection, copyright, ownership, rights management, artist development and international creative-sector development.

EVENT DETAILS:

Capacity: Limited to 10 attendees.

REGISTRATION:

Registration is free, but advance booking is required due to limited capacity.

Please reserve your place through Eventbrite.

If all 10 places are taken, join the waitlist to be notified if a place becomes available.

Come ready to learn, ask questions, and develop a better understanding of the business behind your creative work.


KNOW YOUR MUSIC BUSINESS.


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Event venue & nearby stays

BAaD - Barras Art & Design, 54 Calton Entry, Glasgow, United Kingdom

Tickets GBP 0.00
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