About this Event
What A&Rs actually look for — from the person who signs off on it. This is a masterclass you take part in, not just watch.
Everyone's got a theory about what gets an artist noticed. Travis Beckford doesn't need one — he's the A&R doing the noticing. Founder of TheFutureIs and a working A&R, he spent IT2026 telling people in the room exactly how talent gets spotted and developed. Alongside Ruth Kilpatrick (Artist Development and Freelance Consultant), Travis is bringing the full masterclass to Talent House and this time, you're not just listening.
Real tracks get played in the room and pulled apart live, A&R-style: what works, what doesn't, and why. Fancy yourself as an A&R? You'll get the chance to weigh in too.
WHAT WE'LL COVER
Live demo feedback real tracks, played and broken down on the spot.
How talent actually gets spotted what catches an A&R's attention, and what gets scrolled past.
Artist development what "being developed" really means, and what's expected of you in that process.
Common mistakes the things artists do when pitching themselves that quietly close doors.
Building your case what to have ready before you're in the room, on a call, or sending a DM.
Q&A bring your project, your questions, or both.
WHO IT'S FOR
Artists, producers, A&Rs and managers who want a straight answer on what actually moves the needle with A&Rs — not industry mythology.
Talent House Membership is here — members go free to this event, general admission is £5. Not a member yet? and we'll be in touch → for full details.
Event venue & nearby stays
The Talent House, 3 Sugar House Lane, London, United Kingdom
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