About this Event
🍺 Oktoberfest at Toyota Music Factory 🥨
Saturday, October 3, 2026 | 12PM–8PM
Toyota Music Factory – On The Plaza
316 W Las Colinas Blvd, Irving, TX
Break out the lederhosen and raise a stein! Oktoberfest at Toyota Music Factory is taking over the Plaza for a full day of German beer, German grub, live music, games, competitions and Oktoberfest fun.
All ages welcome!
🎟️ TICKET OPTIONS
FREE GENERAL ADMISSION – First 500 Guests
The first 500 GA tickets are FREE, so reserve yours early!
Your GA ticket includes admission to the festival and access to all the entertainment, games and festivities.
🍺 VIP EXPERIENCE – Limited Availability
Upgrade your Oktoberfest experience with:
- Commemorative Oktoberfest souvenir glass
- 2 complimentary drinks
- Access to the VIP Lounge & VIP Bar
- Dedicated VIP check-in
VIP quantities are limited.
🍻 WHAT TO EXPECT
Live Music
German Beer Garden
German Grub
Keg Bowling
Stein-Holding Competitions
Oktoberfest Games
Market Vendors
🏆 $300 STEIN-HOLDING COMPETITION
Think you can hold your stein longer than everyone else?
We'll be putting your strength and endurance to the test with $300 in total Stein-Holding prizes up for grabs.
Come ready to compete—or grab a beer and cheer them on!
🍺 EARLY BIRD DRINK & FOOD SPECIALS
Get here early!
12PM–2PM:
- 🍺 $3 Beers
- 🌭 $2 Brats
ALL DAY:
- 🥃 $6 Jäger
ALL AGES WELCOME
Oktoberfest isn't just about the beer. Bring the whole crew for live entertainment, food, games and activities throughout the Plaza.
Must be 21+ with valid ID to purchase or consume alcohol.
🍺 Prost! Grab your FREE GA ticket or upgrade to VIP and join us for Oktoberfest at Toyota Music Factory!
Event venue & nearby stays
Toyota Music Factory, 316 West Las Colinas Boulevard, Irving, United States
Concerts, fests, parties, meetups — all the happenings, one place.