Advertisement
Content is everywhere. But what actually works?Brands are producing more content than ever before.
Social media feeds are crowded, Al makes content creation faster and easier, and attention is becoming increasingly difficult to earn.
So the real question is no longer how to create more content - but how to create content that gets noticed, creates relevance and ultimately drives action.
At the International Digital Marketing Inspiration Day 2026, eight experts from business, consulting and academia will explore what successful digital marketing looks like today.
Expect practical insights and different perspectives on questions such as:
1️⃣ What makes great content work - and why does bad content get ignored?
2️⃣ How do brands turn attention into lasting customer relationships?
3️⃣ Can beautiful content still create real desire?
4️⃣ How does paid media turn attention into business opportunities?
5️⃣ What role do customer journeys and the psychology of attention play?
6️⃣ How is Al changing marketing, markets and competition?
7️⃣ And is Al really the biggest challenge businesses should be paying attention to?
The programme brings together perspectives from content marketing, tourism, paid media, customer loyalty, psychology, Al, branding and business strategy.
🗣️ Speakers:
Christina Moser | Manuel Antonitsch | Roland Scharf | Nina Käfel | Andy Starr | Sabine Friesser | Bernhard Guetz |
Alexander Schwarz-Musch
📅 3 November 2026
🕘 08:30-16:00
📍 CU Carinthia University of Applied Sciences | Hochschule Kärnten, Campus Villach, Audimax
🎟️ Participation is free of charge
📢 Event language: English
Content Is King...but Who's Buying?
Join us at Campus Villach and explore what it takes to turn attention into relevance, relationships and business impact.
Registration: https://app.cituro.com/booking/fhkaernten?presetService=11f1ac53121a42d4bf1b918037f4ae89#step=1
Advertisement
Event venue
Europastraße 4, 9524 Villach, Austria, Europastraße 4, 9524 Villach, Österreich, Villach, Austria
Tickets
Concerts, fests, parties, meetups — all the happenings, one place.
Discover more events by tag
Conferences in VillachMarketing in VillachDigital-marketing in VillachBusiness in VillachTechnology in VillachArtificial-intelligence in Villach