About this Event
You’re posting your work on Instagram. But how do you get more people to actually see it? Or even buy it?
This workshop is for artists and makers who know the basics and want to understand what makes some content work better than others — and what they can do to improve their own.
We’ll look at how Instagram growth happens, what catches attention and keeps people watching, and how to use your analytics to learn what’s working.
You’ll also learn how to build on successful content so you’re not constantly starting from scratch — and how greater visibility can support sales, commissions, exhibitions, workshops and other creative opportunities.
This workshop is for you if…
- You’re already posting but want your art to reach more people
- You’re not sure why some posts perform better than others
- You want to improve your Reels and Carousels
- Instagram analytics feel confusing
- You want your visibility to lead to real opportunities
What we’ll cover
We’ll look at how Instagram growth actually happens and the things you can do to improve your content over time.
You'll learn how to:
- What helps creative content get seen
- How to catch attention and keep people watching
- Which Instagram analytics are actually useful
- How to learn from your results and improve your content
- How to repeat successful ideas and build recognisable content
- How to turn visibility into sales, commissions and other opportunities
Throughout the workshop, we'll use examples from artists and makers.
You'll also receive a PDF guide covering the key points from the workshop.
What previous attendees say:
"If you need to move things along - attend this workshop" - Marlita
"Excellent workshop with clear easy to understand explanations" - Sue
About Charlotte
I'm Charlotte Tomkins, a social media consultant and coach with 15+ years' experience — and a ceramicist myself.
I've applied my professional social media experience to my own ceramics Instagram, generating 25M+ views as well as sales and commissions.
But that growth didn't come from suddenly discovering a trick that made everything go viral. It came from looking at what was working, experimenting, making small improvements and repeating the things that connected with people.
That experience is at the heart of this workshop. I'll show you the principles I use professionally and in my own creative practice, in a way that's practical and relevant to artists and makers.
Part 2 of 2
This is Workshop 2 in my Instagram for Artists & Makers series.
It builds on Workshop 1: Instagram Confidence for Artists & Makers moving beyond the basics into improving your content, growing your visibility and using that visibility to create opportunities.
You don't have to have attended Workshop 1, but you should already have an Instagram account, understand the basic features and have some experience of posting Reels, Carousels or other content.
Bring your phone, your Instagram account and some recent posts. You'll leave knowing what to look for, what to improve and how to build on what's already working.
Event venue & nearby stays
The New Inn Ealing, 62 Saint Mary's Road, London, United Kingdom
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