About this Event
Join us for an exclusive conversation with Steve Schanwald, former Executive Vice President of Business Operations for the Chicago Bulls, who spent 28 seasons helping build one of the most recognized brands in global sports during the championship era featuring Michael Jordan.
During this interactive Q&A, you will:
🏀 Learn how professional sports teams build powerful global brands
📣 Discover strategies behind fan engagement, live event experiences, and in-arena entertainment
📊 Explore the business side of sports marketing, sponsorships, and revenue growth
💼 Gain career insights from a senior executive who helped shape one of the NBA’s most iconic franchises
🎓 Connect with FAU faculty and learn how our MBA in Sport Management prepares students for leadership roles in the sports industry
Whether you're a current FAU student interested in the sports industry or a prospective student exploring graduate programs, this event offers a rare opportunity to learn directly from a leader behind one of the NBA’s most successful franchises.
Reserve Your Spot Today — Registration is required. Register for Inside Sports Business: Chicago Bulls Executive Q&A | November 19, 2026 @ 6:30 PM
10/12/2026 By registering for this event, you agree to receive communications from Florida Atlantic University Executive Education about our programs, events, and professional development opportunities. You may unsubscribe at any time. For more information, please review our Privacy Policy.
Event venue & nearby stays
Florida Atlantic Executive Education, 777 Glades Rd. Bldg. 103, SF, Boca Raton, United States
Concerts, fests, parties, meetups — all the happenings, one place.