INSEAD RCLG Asia Summit: The Pavilion

From Asia, for the world.

Asia is no longer simply a market for the world’s biggest consumer brands. It is increasingly where new brands are being built, new consumer behaviours are emerging, and new models for retail, hospitality, beauty and fashion are taking shape.

The Pavilion is INSEAD’s first Asia-focused summit dedicated to the consumer industries, bringing together the founders, executives and industry leaders shaping the region to examine what it takes to build, grow and lead consumer businesses from Asia today.

Across an afternoon of candid conversations spanning beauty, hospitality, fashion, consumer goods and entrepreneurship, The Pavilion will explore the realities behind the region’s growth: navigating vastly different Asian markets, building brands that travel, creating experiences consumers value, scaling businesses across borders, and developing the talent that will lead these industries next.

More than a showcase of successful brands, The Pavilion is a meeting place for the people building the future of consumer business in Asia – and the INSEAD community preparing to join them.

Date & Time: Thursday 12 November, 1:00pm to 6:00pm (registrations from 12:30pm)
Location: INSEAD Asia Campus, Singapore
Tickets*: Early bird ticket sales end Sunday 25 October. Full price ticket sales end Wednesday 5 November
- Early bird: $60 INSEAD students | $80 non-INSEAD
- Full price: $80 INSEAD students | $100 non-INSEAD

Who's behind each pavilion? Stay tuned. Programme being finalised and subject to change.

If you have any questions relating to the event, please email [email protected].

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*One pass, two summits, limited places. Join INSEAD's Women in Business Club for Leadership in Volatile Markets on Wednesday 11 November, then step into RCLG's The Pavilion on Thursday 12 November. Combined tickets are available for an early bird price of $100 and full price of $120.

Info: Arrive early, collect your pass and settle in before the afternoon begins.

Info: Welcome to The Pavilion. Before we step into each pavilion, we set out the map. Asia is many markets, not one, and every border brings a new consumer, a new culture and a new rulebook. This session covers what changes from country to country and what that means for brands trying to win across the region.

Info: Step inside to see how a skincare ritual rooted in Asian heritage started a global movement. We look at how one hero ingredient builds a cult following, how a trend becomes a lasting prestige brand across very different markets, and how heritage stays relevant to a generation that discovers beauty one scroll at a time.

Info: Here, every detail is designed. Hear from the people behind ultra-luxury hotels and private members' clubs on creating moments guests remember long after checkout. They share how to build a sense of belonging, deliver deeply personal service, and keep things intimate as the brand grows.

Info: Homegrown labels now worn around the world, and the strategy behind them. We go deep on owning a clear position in a crowded market, designing for Asian consumers, and building a go-to-market model across online, retail and community. Expect a candid look at how regional brands outmanoeuvre global fast fashion and ultra-cheap marketplaces to scale overseas.

Info: Every product is fighting for a spot on a crowded shelf. Using Asian flavours that became global snacking obsessions as the example, this session shows how consumer goods brands win that spot. Learn how a viral moment becomes a permanent place on the shelf, from route to market across supermarkets, convenience stores and e-commerce, to breaking into new countries one aisle at a time.

Info: Before a product sells, it has to be noticed. An editor, a publisher and a fashion-industry leader discuss how stories, culture and media shape what consumers desire, and what turns cultural relevance into lasting influence. Expect a frank conversation about how brands earn credibility, and how the industry itself needs to evolve.

Info: How do you find your niche, earn early traction and scale across borders without losing what made you special? Three founders share the real story behind building consumer brands from Asia, from teeth aligners to cold plunges to artisan fashion. Expect honest talk about the hard calls, including when to raise capital, when to expand and what they'd do differently.

Info: One more room to explore before you leave. Leaders with experience in global luxury and prestige beauty houses share how they built their careers in Asia, the reality of working in the industry and potential routes in for INSEAD students. Whether you're switching sectors or taking your next step, you'll leave with practical advice, a clearer path and the questions worth asking.

Info: Our co-presidents close the summit with reflections from the afternoon and a look ahead as the club passes the baton to its next leadership.

Event venue & nearby stays

INSEAD Asia Campus, 1 Ayer Rajah Avenue, Queenstown, Singapore

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