About this Event
Is your business leading the market, or just reacting to it?
You have the plan. The goals have been discussed. The decisions have been made. But somehow, the plan still isn't moving.
In this Ignite Learning Day, you'll work through three connected questions: what's preventing your plans from moving forward, how AI can support a more effective marketing strategy, and where your business needs the most attention right now.
What we will explore:
- Strategy & Friction: Craig Meddin explores why good plans stall between deciding and doing, and how to clear the path so strategy turns into motion.
- AI-Supported Marketing: Jake Finkelstein leads an accessible, workshop-style session on using AI to support your marketing strategy. No AI experience required. Bring a real marketing question from your business.
- The E-Ignite Assessment: Bill Davis guides you through a framework covering five essential areas of your business, helping you spot where gaps exist and where focus will create the most progress.
The Experience
- Morning: Name what's stalling your plans and explore how AI can support stronger marketing thinking.
- Afternoon: Work through the E-Ignite assessment to identify your business's top priorities.
You won't leave with a generic list of recommendations. You'll leave with insights connected to your own business.
#StrategyExecution #AIMarketing #BusinessStrategy #Entrepreneurship #DurhamNC #EIgnite
Agenda
🕑: 09:00 AM - 09:15 AM
Welcome & Kickoff
Host: Brian Scott
Info: Opening remarks and a look at what the day ahead will cover.
🕑: 09:15 AM - 10:45 AM
Strategy & Friction: Why Good Plans Stall
Host: Craig Meddin
Info: Strategy rarely dies on the whiteboard. It dies in the gap between deciding and doing. Craig will help you name what's actually stalling your plans and explore how to clear the path so strategy turns into motion.
🕑: 10:45 AM - 02:30 AM
Break
🕑: 11:00 AM - 12:30 PM
AI-Supported Marketing Strategy
Host: Jake Finkelstein
Info: An accessible, workshop-style session on using AI to strengthen your marketing strategy. No AI expertise required. Bring a real marketing question from your business to work through live.
🕑: 12:30 PM - 12:45 PM
Lunch
🕑: 12:45 PM - 02:30 AM
E-Ignite Methodology
Host: Bill Davis
Info: An introduction to the E-Ignite framework covering the five essential areas of your business.
🕑: 01:30 PM - 02:30 AM
Break
🕑: 01:45 PM - 03:00 PM
E-Ignite Growth Diagnostic
Host: Bill Davis
Info: A guided assessment to identify where your business has gaps or opportunities, and where your attention will create the most meaningful progress.
Event venue & nearby stays
801 Gilbert St, 801 Gilbert Street, Durham, United States
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