Ignite Learning Day: STRATEGY – Design Your Future

Is your business leading the market, or just reacting to it?

Most entrepreneurs are so busy fighting daily fires that "strategy" becomes a luxury they can't afford. But without a clear plan, you aren't scaling—you’re just running faster on a treadmill.

In this Ignite Learning Day, we use the world-renowned Scaling Up framework to help you move from accidental growth to intentional domination. Strategy isn't about a 50-page document; it’s about making the critical decisions that allow you to charge more, attract better talent, and outthink the competition.

We focus on "The Sandwich"—balancing your core values and purpose with your 3-to-5-year "Winning Move." You will walk away not just with ideas, but with a draft of your One-Page Strategic Plan (OPSP).

What we will explore:

• Core Values & Purpose: Defining the "soul" of your business to drive culture and branding.
• The BHAG (Big Hairy Audacious Goal): Identifying the long-term "North Star" that motivates your entire team.
• The One-Page Strategic Plan (OPSP): Learning how to simplify your entire strategy so every employee is aligned and empowered.
• Market Differentiation: Finding your "Winning Move"—the thing that makes you the only logical choice for your customers.
• SWT Analysis: Looking at the Strengths, Weaknesses, and external Trends that will impact your industry over the next three years.

This is an execution-focused workshop.

• Morning: Dive into the Scaling Up tools and audit your current strategic position.
• Afternoon: Collaborative workshopping to refine your Brand Promise and fill out your OPSP.

#ScalingUp #BusinessStrategy #StrategicPlanning #Entrepreneurship #GrowthMindset #DurhamNC #EIgnite

Event Venue & Nearby Stays

801 Gilbert St, 801 Gilbert Street, Durham, United States

Concerts, fests, parties, meetups - all the happenings, one place.

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