About this Event
Great ideas don't happen by accident, they are systematically uncovered. This fast-paced, interactive workshop equips participants with practical tools to reframe everyday problems, bypass creative blocks, and generate high-potential business concepts.
Moving from a blank page to a viable business concept can feel overwhelming. In this hands-on session, participants will dive into the world of customer-centred design. You will learn how to identify real friction points, reframe challenges, and use rapid ideation techniques to generate ideas. We will then filter and prioritise those concepts to turn creative chaos into structured, actionable business opportunities.
Andrea "Rea" Hoey is a strategic leader, qualified finance professional, and the founder of Ignite Accelerator Services Ltd. Combining extensive commercial experience in Financial Services with a strong track record of leading digital transformation and customer-centred product development, Rea specialises in helping founders bridge the gap between financial rigour and an innovation mindset. Passionate about supporting early-stage entrepreneurs, she equips students and founders with practical design tools and ideation techniques to uncover real customer friction, challenge assumptions, and generate high-value products that customers actually want.
https://www.linkedin.com/in/reahoey/
Event venue & nearby stays
The Enterprise Centre, UEA, Norwich Research Park, Norwich, United Kingdom
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