About this Event
With search engines constantly evolving and new AI search tools entering the mix, making sure your business gets found online can feel overwhelming. How do customers actually search for your products or services today? What is the difference between traditional Google results and AI-generated answers? And how can a small business keep up without spending a fortune? In this workshop, we demystify modern search engine optimisation. We will cover practical, straightforward ways to improve your online visibility, capture local searchers, and future-proof your business. Expect to leave with actionable steps to help your business get seen!
The New Search Landscape: Understanding how traditional Google ranking works alongside modern AI search tools (like Gemini, ChatGPT, and Perplexity).
Free Keyword & Topic Discovery Tools: Identifying the exact search phrases and conversational questions your ideal customers use online. We’ll demo this live!!
On-Page Optimisation: Structuring your website copy, headers, and images so both search engines and AI models easily digest your content.
Local Search & Google Profile: Optimising your Google Business Profile to capture local intent and show up on Google Maps.
Optimising for AI Answers: Simple formatting and content strategies that encourage AI search engines to pull, reference, and recommend your business.
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AQs - IMPORTANT INFORMATION ABOUT YOUR BOOKING
Q1: Is this event free?
A: Yes, it is free for people looking to start a business and SMEs based in the Shropshire Council area (excluding Telford & Wrekin)
Q2: What if I register and can't attend.
A: If you are unable to attend, we kindly request 72 hours' notice. Please cancel your ticket via Eventbrite to allow others to take your place.
Q3: What if I am based outside of Shropshire council area and want to attend?
A: This event is fully funded and free to businesses based in the Shropshire Council area only (excluding Telford and Wrekin)
Please note bookings from outside of this area cannot be accepted and will automatically be cancelled. Thank you for your understanding.
Q4. Will I receive an email reminder for this appointment?
A: You will receive a reminder for this booking via Eventbrite.
Q5 . Is there parking at the venue?
A: Parking is available in the Abbey Foregate next to the venue.
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Event venue & nearby stays
Shropshire Wildlife Trust, 193 Abbey Foregate, Shrewsbury, United Kingdom
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