About this Event
Go beyond asking ChatGPT or Claude questions. See practical ways to get AI doing your marketing work, whilst keeping it looking and sounding like you. No tech skills needed.
No code: if you can write an email, you can follow this. No jargon: plain English, real examples. Useful on its own: no purchase needed to attend.
Who it is for
The person who does the marketing. You may be an owner, a marketing manager in a small team, or the person who "does the marketing" because someone has to. You have probably tried AI. It helped with the odd task. It has not changed how the marketing gets done.
This suits you if you:
- Write your own posts, emails, proposals or web copy
- Have used ChatGPT, Claude, but not to do the work
- Want a clear view of what is worth your time in 2027
- Prefer seeing real examples to hearing predictions
It is not for you if you:
- Want technical training in coding, automation or building AI tools
- Are looking for a guaranteed way to cut staff or costs
- Already run documented AI workflows across your marketing
What we cover
- How AI is changing marketing
- The role of marketers in an AI world
- The opportunities and constraints of AI
- What AI can deliver for your marketing
- The risks, and how to manage them
- What AI cannot do
- When to do it yourself, and when to use marketing experts
- Which AI tools to use
- How to manage your emails using AI
- 5 AI marketing workflows that will change your business
What you leave with
- A clear picture of which marketing tasks AI can support, and which stay with you
- The five things to tell AI before it writes anything for your business
- A before-you-publish checklist for anything AI helped write
- A short list of your own priorities for 2027
Your host: Kristian Downer
Kristian founded DowSocial in 2013 and has spent more than a decade helping businesses market themselves. He uses these workflows in his own client work. Founder of DowSocial Ltd, Meta Lead Trainer, Enterprise Nation Adviser, and former associate lecturer in digital marketing at Nottingham Trent University.
Credentials describe Kristian's experience. The organisations named do not endorse this event.
Getting there
Allia Future Business Centre Peterborough, Peterborough United Football Club, London Road, Peterborough PE2 8AN. Just south of the city centre, about 0.7 miles from Peterborough station. The session is in the Main Conference Room. Parking is free. There is lift access to the Main Conference Room. If you have specific accessibility needs, reply to your confirmation email and we will make arrangements.
Arrival and registration from 9.45am. The session runs 10am to 12pm. No food is provided.
More details: buildyouraimarketing.com
Event venue & nearby stays
Allia Future Business Centre Peterborough, London Road, Peterborough, United Kingdom
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