About this Event
📝 Description:
This is the fourth workshop of our Sales Accelerator. It helps you learn how to communicate your business clearly and effectively through storytelling. You will explore how to craft a compelling 60‑second pitch, create an engaging one‑pager, and design a pitch deck that presents your value with clarity. It gives you the confidence to communicate with impact, connect with your audience, and elevate your sales conversations.
Sales Accelerator programme is a 12‑week journey consisting of 6 expert‑led workshops. You may attend the full programme or join individual workshops depending on your needs. The programme supports founders to improve their sales capability by providing structured learning, practical tools, and real examples.
📚 What to expect:
•An introduction to storytelling techniques that strengthen your sales communication.
•A practical session on crafting a 60‑second pitch that captures attention quickly.
•Exercises that help you build a one‑pager and pitch deck that present your value clearly.
•Real founder stories showing how communication tools improved their sales performance.
•A Growth Lab focused on building confidence in presenting your business story.
👥 Why attend:
•Understand how to communicate your value and engage potential customers.
•Learn the essential elements of a strong pitch, one‑pager, and pitch deck.
•Strengthen your ability to present your business to different audiences.
•Build confidence in sharing your story with clarity and purpose.
•Leave with communication tools that support future sales opportunities.
🗣️ Our guest speaker:
Colin Horsburgh | Founder & Director, En Pointe Solutions Ltd
Colin spent 17 years working in commercial and sales roles for some of the world's most recognised hospitality brands, including Starwood, Fairmont, IHG, and Cameron House. That career took him across luxury hotels, global sales teams, and high-pressure revenue environments where relationships and results had to go hand in hand.
In 2017, he stepped away from the corporate world and founded En Pointe Solutions, an Edinburgh-based hospitality commercial consultancy built on a simple belief: that the best salespeople are made, not born, and that the principles that drive exceptional guest experience are the same ones that drive exceptional sales performance.
Eight years on, En Pointe has grown from a one-person consultancy into a team of 25+ senior associates operating across the UK. The business now works across four distinct areas: sales training, commercial consultancy, interim sales support, and an associate and introductions model serving hotels, venues, and hospitality businesses at every stage of their growth.
Colin works with clients ranging from independent hotels to large venue groups, helping them build the commercial foundations, the sales habits, and the team capability to grow consistently, not just occasionally.
📲 Download our Accelerator app to get the most out of your journey:
Power your progress by joining your Accelerator groups, accessing resources, and staying connected to your community, all in one place.
Download on the App Store: https://qrfy.io/yb7Bd5y23F
Get it on Google Play: https://qrfy.io/cdnAaSwxL2
Event venue & nearby stays
Edinburgh Royal Bank Accelerator, 142-144 Princes Street, Edinburgh, United Kingdom
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