About this Event
Boost your Direct to Customer sales confidence, strategy and performance with practical tools and proven techniques designed to help your business grow.
Day 1: Build Strong Sales Foundations
- Develop a success-focused sales mindset and set effective sales goals.
- Create and validate ideal customer profiles using proven customer-obsessed selling techniques.
- Learn how to identify the right sales channels, optimise your sales funnel, improve conversion rates and avoid common sales mistakes.
Day 2: Strengthen Your Sales Execution
- Craft a compelling 60-second pitch, create a high-impact one-pager and build an effective pitch deck.
- Learn how to use a CRM system to manage leads, strengthen customer relationships and track key sales metrics.
- Develop a framework for experimentation to refine your sales process and create a scalable sales playbook.
You'll learn:
- The importance of mindset in sales
- Goal setting and sales planning
- Customer persona development and validation
- Sales funnel optimisation
- Effective pitching and presentation techniques
- One-pager and pitch deck best practices
- CRM usage and sales performance management
- How to embed a culture of experimentation in your business
The programme concludes with networking drinks to celebrate your progress and achievements.
Pre-event actions:
- Download the NatWest Accelerator App (iOS or Android).
- Visit the Sales Accelerator section to access materials, updates and resources.
Disclaimer (1.0)
All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the
presentation.
Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a
recommendation by Royal Bank of Scotland, NatWest, Ulster Bank, or any third party. You should seek independent advice in respect of issues that are of
concern to you.
To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to
the accuracy or completeness of the information contained in this presentation and do not accept any obligation to update or correct any information contained
herein.
During the event photographs may be taken on behalf of the host with a view to posting on social media to promote services offered to customers. If you do not
wish to be included in the photographs please notify us.
For the avoidance of doubt Royal Bank of Scotland/NatWest Bank/Ulster Bank does not produce the materials for all presentations. This disclaimer applies equally
to any materials or presentations produced by a third party.
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Agenda
🕑: 09:00 AM - 09:30 AM
Day 1: Arrival, check-in, networking
🕑: 09:30 AM - 10:45 AM
Day 1: Ignite your sales success: your sales mindset & goals
🕑: 11:00 AM - 11:45 AM
Day 1: Customer obsessed selling: value proposition & ideal customer profile
🕑: 11:45 AM - 12:45 PM
Day 1: Expert speaker
🕑: 12:45 PM - 02:00 PM
Day 1: Lunch & time to implement actions
🕑: 02:00 PM - 03:00 PM
Day 1: Unleash your sales power: your sales funnel & marketing channels
🕑: 03:00 PM - 04:00 PM
Day 1: Sales & Marketing expert speaker
🕑: 04:00 PM - 04:00 PM
Day 1: Close
🕑: 10:00 AM - 10:30 AM
Day 2: Arrival & Networking
🕑: 10:30 AM - 11:30 AM
Day 2: Tell your business story - Pitching!
🕑: 11:45 AM - 12:45 PM
Day 2: Pitch club - practice your pitch
🕑: 12:45 PM - 01:30 PM
Day 2: Lunch
🕑: 01:30 PM - 02:15 PM
Day 2: Unlock your data: CRM
🕑: 02:30 PM - 03:30 PM
Day 2: Ultimate Sales Playbook - experimentation
🕑: 03:30 PM - 04:30 PM
Day 2: Expert speaker
🕑: 04:30 PM - 06:30 PM
Day 2: Closing drinks
Event venue & nearby stays
NatWest Moorgate, 94 Moorgate, London, United Kingdom