About this Event
From Talent to Business / Del Talento al Negocio is a three-hour immersive class for wedding and social event photographers who are already working but want to elevate both their creative work and the business systems behind it.
Led by Mario and Ivone Cornejo of MC Productions, this class is designed for photographers who want to move beyond simply capturing events and begin building a more organized, professional, and trustworthy client experience.
Mario will focus on the creative and technical side of wedding and event photography, showing how basic concepts can transform ordinary images into extraordinary ones. He will cover posing, lighting, visual direction, post-production, and understanding the path of light through the editing process.
Ivone will focus on the business side of the client experience: how systems, structure, communication, protection, and professional workflows help photographers create trust, work more efficiently, and turn one wedding or event into future referrals.
Topics covered include:
- How to elevate event images through posing, lighting, and direction
- How to guide couples, families, and event clients with confidence
- Different types of lighting for weddings and social events
- Post-production and understanding the "path of light" in the final image
- Workflow from capture to delivery
- How systems create trust and professionalism
- Inquiry management, quotes, contracts, invoices, workflows, and follow-ups
- How CRM tools such as 17hats can support organization and client communication
- Why business protection, insurance, and professional resources matter
- How to create a client experience that leads to referrals, reviews, and stronger visibility
This class is ideal for wedding and social event photographers who already know how to shoot, but want stronger images, better systems, and a more professional business foundation.
Event venue & nearby stays
B&H Photo Video - Electronics and Camera Store, 420 9th Avenue, New York, United States
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