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You don’t need expensive equipment or a professional production team to create compelling videos for your nonprofit. With a smartphone, a clear message, and a few practical techniques, your organization can produce content that informs, inspires, and motivates people to act.In this hands-on workshop, you’ll create a short video—under two minutes—that supports one of your organization’s current communications goals. Your video might highlight your mission, promote a program or event, recruit volunteers, support a fundraising campaign, demonstrate impact, or raise awareness about an important issue.
You’ll learn how to:
- Identify the right audience and goal for your video
- Develop a hook that captures attention
- Turn your message into a concise, compelling story
- Create a clear call to action
- Capture quality footage using your smartphone
- Edit and polish your video in CapCut
- Adapt your content for social media, websites, e-newsletters, - presentations, and events
Participants will spend time planning, filming, and editing with support from the facilitators. You’ll leave with a completed or nearly completed video, practical filming and editing skills, and a repeatable process your organization can use to create future content.
No previous video production or editing experience is required. Organizations are encouraged to send two participants when possible, but individuals are welcome and will receive support throughout the workshop.
Come prepared with an idea. Leave with a video you can use.
The workshop fee includes light breakfast snacks, coffee, and lunch.
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900 State St, Erie, PA 16501-1419, United States
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