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Freya began her musical journey when she released her debut single ‘Dear Sweet Rosie’ in November 2019 on her own record label Sisterhood Records. The single immediately gained attention from all the right places beginning with a BBC Radio 6 Music live session with Marc Riley in 2020. From then on the only way is up, Beer’s debut album ‘Beast’ was recognised bythe British Library and inducted into their British Sound Archive for individuals to study. Festival’s such as the Isle of Wight Festival and Latitude welcomed Freya and her band within the next year and opened doors to sold out headline shows in London and Manchester, followed by support slots for Honeyblood and Republica. Freya made her debut across the pond in New
City where she played a full band headline show at Pete’s Candy Store as well as an exclusive straight-to-vinyl live recording session at Leesta Vall Sound Recordings in Brooklyn.
In 2023 Freya released a double headed single Fantasy and Galore, to great public acclaim. Manchester’s Finest stapled Freya as “the newest leader of the dark goth pack” as did Time Out London when they featured Freya in their Halloween issue, celebrating resurgence of Gothculture. In John Robbs opus The History of Goth he names Freya as the new act most likely to succeed.
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