About this Event
Cheese Knowledge Tour is a free, producer-backed training day for people working in retail, farm shops, delis, food halls, hospitality, wholesale and food service.
The day is designed to help customer-facing teams build confidence, improve product knowledge and talk about cheese in a way that supports better customer conversations and stronger sales.
Led by Tanny Gill, founder of Cheese Knowledge Tour and Scottish Cheese Academy, the training combines guided tasting, producer stories, cheese styles, provenance, cutting, serving, seasonality and practical sales-focused scenarios.
This is not a dry academic course. It is a practical, engaging day created for real working environments and everyday conversations with customers.
You don’t need to be a cheese expert to attend. The day is suitable for beginners as well as more experienced staff who want to build confidence and deepen their knowledge.
What you will gain
Attendees will leave with a better understanding of how to taste, describe, present and recommend cheese, along with practical ideas they can use immediately in their own working environment.
Places are free but limited. Please only book if you are able to attend the full day.
Agenda
🕑: 09:00 AM - 09:30 AM
Arrival & Networking
Info: Welcome, introductions and time to meet other attendees.
🕑: 09:30 AM - 10:30 AM
Tasting & Discovery
Info: Guided tasting session exploring cheese styles, flavour, texture and how to describe cheese with confidence.
🕑: 10:30 AM - 11:30 AM
Meet the Makers
Info: Producer stories and insight into the people, places and craft behind the cheeses.
🕑: 11:30 AM - 11:45 AM
Break
🕑: 11:45 AM - 12:45 PM
Cutting Masterclass
Info: Practical session on cutting, portioning, presentation and serving.
🕑: 12:45 PM - 01:30 PM
Lunch
🕑: 01:30 PM - 02:30 PM
Seasonality & the Art of the Board
Info: How to think about seasonal planning, cheeseboards, accompaniments and customer occasions.
🕑: 02:30 PM - 03:00 PM
Live Producer Q&A
Info: A cheese producer joins us by video link to answer your questions about their cheeses, their farm and how they make them.
🕑: 03:00 PM - 03:30 PM
Role Play & Scenarios
Info: Practical customer-facing scenarios to help build confidence in real sales conversations.
🕑: 03:30 PM - 04:00 PM
Action Plan & Close
Info: Key takeaways, next steps and certificate presentation.
Event venue & nearby stays
St Marylebone Parish Church, 17 Marylebone Road, London, United Kingdom
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