About this Event
Most founders persecute the 25-40 age demographic. Fernando Dellepiane and two former Glovo colleagues opted for the other side: in 2020 they started building for people over 55 years old. Vermut is now a social platform where older adults sign up for activities, join a community and make new friends, from vermouth and zumba classes to day trips.
Join us at MOB Bailen to create a LEGNDS fireplace, where the founder created Europe's leading digital consumer technology application and brought it to the U.S. UU.
We go beyond the highlights. Expect Fernando to share:
- · Why “old technology” is Europe's most underrated consumer market: the gap between retirement and dependency, and why hardly anyone is striving to overcome it
- Designing for a user other than you: What did you learn to sell products to an audience over 55 after working on the user experience at Glovo, and what each founder misunderstands about their own assumptions
- Market mechanics that really work: moving from payment per transaction to subscription and creating a B2B2C tool for the partners who create the activities.
- Raising international money for an impact business: the 1.5 million euro round led by BITKRAFT together with Gaingels and Calm/Storm, and the decision to open a US entity.
- Build a community business where retention comes from real meetings, not notifications
Open-ended questions and answers: Ask your real questions, not just the polite ones.
Other Fireplace Chats in this series:
- Tuesday 27th of October: 🌿 Josep Casas – Naturitas: https://web.legnds.app/es/experiences/68d65b9f-b844-4191-a0c1-d7a3c1ac20cf
- Wednesday 11th of November:🛵 Timo Buetefisch – Cooltra: https://web.legnds.app/es/experiences/e2ff14d0-659b-4431-93e4-40815bb4e1fd
- Wednesday 2nd of December:🔥 Julieta Rueff – FlamAid: https://web.legnds.app/es/experiences/5cf15a9a-378c-49a2-b47f-c50f69d8bd92
Event venue & nearby stays
Carrer de Bailèn, 11, 11 Carrer de Bailèn, Barcelona, Spain