About this Event
What happens when design meets problems that don’t exist?
deTour 2026 is delighted to welcome Matty Benedetto—product designer, inventor, and the digital creator behind “Unnecessary Inventions”. Known for his playful, unexpected creations that have captured a global online following, Matty turns seemingly frivolous ideas into a powerful contemporary design phenomenon.
In this talk, Matty unpacks his creative journey of transforming absurd concepts into functional prototypes, compelling visual stories, and a thriving design business. Echoing the festival theme “Better, Not Perfect” and his interactive installation “Department of Everyday Problems”, the session explores how humour operates as a rigorous design tool, how imagination reframes the act of problem-solving, and what it truly means to build a meaningful career out of ideas nobody asked for.
當設計遇上不存在的難題，會擦出怎樣的火花？
deTour 2026 迎來美國產品設計師、發明家，兼創意品牌「Unnecessary Inventions」的創作者 Matty Benedetto。Matty 憑藉一系列風趣幽默、翻轉日常邏輯的「無用」設計風靡全球，將看似微不足道的奇想，轉化為深具影響力的當代設計現象。
在本次設計對話中，Matty 將深入分享他如何從零開始，將一個個古怪念頭鍛造為實體物件、引人入勝的視覺敘事，以至建立起一套蓬勃發展的獨特商業模式。對談亦將與 deTour 2026 主題「Better, Not Perfect」及其裝置作品「Department of Everyday Problems」呼應——探討幽默如何作為一種嚴肅的設計工具、想像力如何重新定義「解決問題」這回事，以及在追求完美解答的當代社會中，如何憑著「無人問津」的點子，闖出一條不平凡的創作之路。
Language 語言：English 英文
Fee 費用：Free 免費
Moderator 主持：
Chilai Howard, Curator of The Future Track
Speaker 講者：
Matty Benedetto, Co-creator of “Department of Everyday Problems / Unnecessary Inventions”
Matty Benedetto is a renowned U.S.-based product designer, inventor, and internet creator. He is the founder of “Unnecessary Inventions”, a brand dedicated to creating humorous product concepts that solve problems nobody actually has.
Through short-form and long-form videos across social media, Matty has built a global following by documenting his delightfully “unnecessary” inventions—from functional objects with unexpected twists to everyday items reimagined with playful tactics. Operating at the intersection of design, comedy, and digital culture, his work transforms the mundane into the marvellous, inviting audiences to question the boundaries of utility, design, and necessity.
His practice blends product design with storytelling, using humour and imagination to challenge how we think about everyday objects.
Matty Benedetto 為美國知名產品設計師、發明家及網絡創作者。他創立了創意品牌「Unnecessary Inventions」，品牌理念旨在透過幽默詼諧的產品概念，專門解決「不存在的難題」。
Matty 於各大社交平台發佈短片與長片，紀錄其種種別開生面的「無用」發明——從反轉傳統功能的實用物件，到以幽默視角重塑的日常用品，吸引全球觀眾關注。他的創作遊走於設計、喜劇與網絡文化之間，將平凡無奇的生活細節化為驚喜，啟發大眾重新思索實用、設計與需求的邊界。
其創作實踐融會產品設計與敘事藝術，善用幽默與想像力，打破我們對日常物件的既有想像。
Terms and conditions：
1. Once the application process is completed, all personal data of both successful and unsuccessful applicants will be kept in the database of PMQ Management Co. Ltd. For statistical analysis, the contact information of all participants will be included in the mailing list of PMQ Management Co. Ltd for news updates unless otherwise stated. If applicants wish to change, update or delete your personal data submitted, or unsubscribe from receiving PMQ’s information, please send your request to [email protected] or via mail to PMQ Management Co. Ltd., S614, Block A, PMQ, 35 Aberdeen Street, Central, Hong Kong.
2. PMQ reserves the right to photograph and film all activities of “deTour 2026” and all participants’ works. Participants agree that PMQ takes ownership of all photographs and films it takes or on its behalf, and the photographs and films can be used in any function for publicity use.
3. In the event of any dispute, the decision of PMQ Management Co. Ltd shall be final.
Event venue & nearby stays
The Qube, 2/F, Block A, PMQ, 35 Aberdeen Street, Hong Kong, Hong Kong
Concerts, fests, parties, meetups — all the happenings, one place.