Digital Marketing with AI & Social Ads: 1-Day Course – Perth

Bring your team and save:

1. Groups of three or more receive a 10% discount

2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.

About This Event
Duration: 1 Day
Course Delivery: Classroom / In-House
Language: English
Credits: 8
Certificate: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Course Overview:
Strengthen your ability to use AI and digital advertising tools to reach relevant audiences and improve campaign results. Develop skills in audience targeting, media planning, AI-assisted content, paid social advertising, creative optimisation, budgeting and analytics.
WHY THIS PROGRAMME?
AI is reshaping digital marketing by influencing how professionals:

• Understand customers
• Research audiences
• Develop content
• Target advertising
• Manage campaigns
• Measure marketing performance

This 1-Day practical programme connects these capabilities into one complete experience, helping participants understand how to turn a marketing idea into a structured and measurable campaign.
THE CORE FOCUS

• Better Audience Decisions
• Smarter Content Creation
• Stronger Advertising
• Improved Campaign Optimisation
• More Informed Marketing Decisions
  
  ONE DAY. ONE COMPLETE CAMPAIGN JOURNEY.

Participants follow the full journey of a modern digital marketing campaign:

• DISCOVER – Explore AI-powered marketing and changing customer behaviour.
• DEFINE – Identify audiences, buyer personas, and customer segments.
• PLAN – Connect campaign goals, channels, and KPIs.
• CREATE – Use AI to support content, copy, and marketing communication.
• ADVERTISE – Understand paid social and digital advertising fundamentals.
• OPTIMISE – Improve targeting, creative, and budget decisions.
• MEASURE – Use campaign data to evaluate performance.
• INTEGRATE – Bring all elements together into an AI-powered campaign strategy.
  
  WHAT HAPPENS DURING THE DAY?

Learn → Apply → Analyse → Improve

MORNING – Build the Foundation

• Understand AI-powered marketing
• Explore customer behaviour
• Research audiences and targeting
• Review media planning fundamentals
  MIDDAY – Create & Launch
• Explore AI-assisted content creation
• Review advertising platforms and campaign structures
• Develop creative messaging
  AFTERNOON – Optimise & Measure
• Work with advertising budgets
• Review campaign performance
• Explore analytics and optimisation techniques
  FINAL SESSION – Build the Campaign
• Bring the learning together
• Develop an integrated AI-powered digital marketing campaign strategy
• Present the completed campaign approach
  
  PRACTICAL SKILLS YOU'LL DEVELOP
  Audience Targeting
  
• Understand segmentation and customer insights
• Move beyond broad audience targeting
  AI-Powered Content
• Accelerate content ideas and copy development
• Improve marketing workflows with AI
  Media Planning
• Select channels according to objectives and audience behaviour
  Social Advertising
• Understand paid campaign structures and fundamentals
  Creative Development
• Create stronger headlines, advertising messages, and creative concepts
  Budget Optimisation
• Understand advertising cost models
• Make more informed budget decisions
  Performance Analytics
• Interpret campaign performance data
• Identify opportunities for improvement
  Campaign Strategy
• Connect all campaign components into one integrated approach
  

By the end of the programme, participants will be better able to:

• Understand how AI is changing digital marketing.
• Identify relevant audiences and targeting opportunities.
• Plan campaigns around clear objectives and KPIs.
• Create AI-assisted content and advertising messages.
• Develop structured social media advertising campaigns.
• Manage advertising budgets more strategically.
• Optimise campaigns using performance insights.
• Measure engagement, conversions, and effectiveness.
• Build integrated AI-powered marketing strategies.

• Enhance AI, campaign management, and optimisation skills.
  Social Media Managers
• Strengthen paid social, audience targeting, and creative capabilities.
  Entrepreneurs & Business Owners
• Understand how digital campaigns can support business objectives.
  Freelancers & Consultants
• Expand digital marketing services and capabilities.
  Content Creators
• Connect content development with advertising and campaign strategy.
  Marketing Students & Beginners
• Build a practical foundation in modern digital marketing.
  Startup Teams
• Develop a structured approach to targeting and campaign execution.
  
  WHY CHOOSE THIS FORMAT?
  NOT JUST AI
• Understand how AI fits within the wider digital marketing strategy.
  NOT JUST ADVERTISING
• Connect advertising with audiences, content, objectives, and analytics.
  NOT JUST THEORY
• Apply learning through practical campaign-focused activities.
  NOT JUST CAMPAIGN LAUNCH
• Learn how to monitor, analyse, and optimise performance.
  NOT JUST INDIVIDUAL SKILLS
• Understand how every campaign component works together as one system.

©2026 MG Aussie Events. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.

IN-HOUSE TRAINING

Bring your own marketing environment into the learning experience. The programme can be customised around:

• Target audiences
• Existing campaigns
• Brand messaging
• Digital channels
• Marketing objectives
• Campaign KPIs
• Content workflows
• Advertising challenges
• Budget considerations

Private Groups | On-Site Delivery | In-House Training | Customised Programmes

📧 Contact us today to schedule a customized in-house, face-to-face session:

[email protected]

Info: AI applications, digital trends and modern customer behaviour

Info: Buyer personas, segmentation and behavioural targeting

Info: Channel selection, campaign objectives and KPIs

Info: AI-assisted content, copywriting and workflow efficiency

Info: Facebook, Instagram, LinkedIn and Google Ads fundamentals

Info: Ad copy, headlines, visuals, branding and A/B testing

Info: CPC, CPM, CPA, budgeting and ROI

Info: Engagement, conversions, metrics and performance insights

Info: Build and present an integrated AI-powered campaign

Event venue & nearby stays

Regus St Martins Tower, 44 Saint Georges Terrace #Level 27, Perth, Australia

Concerts, fests, parties, meetups — all the happenings, one place.

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