About this Event
About This Workshop
This session examines the latest trends and strategies in digital marketing. Participants will explore emerging technologies such as AI, automation, and personalized marketing, alongside techniques for optimizing social media platforms and understanding their algorithms.
The session also covers content creation strategies aimed at engagement and conversion, paid advertising across platforms like Google, Meta, and TikTok, as well as influencer marketing and community-building approaches to strengthen brand presence.
What You’ll Learn
By the end of the workshop, participants will be able to:
- Identify and apply emerging trends in digital marketing, including AI, automation, and personalization.
- Optimize social media platforms and leverage algorithms to enhance reach.
- Create engaging content strategies that drive audience interaction and conversions.
- Plan and implement paid advertising campaigns across platforms such as Google Ads, Meta Ads, and TikTok Ads.
- Utilize influencer marketing and community-building strategies to strengthen brand presence.
Who Should Attend
- Entrepreneurs and small business owners seeking actionable financial management skills.
- New business operators or start-up founders looking for practical, relevant practices.
- Anyone wanting to confidently manage business cashflow and budgets using practical, hands-on techniques.
Agenda
- 8.30am – 8.40am: BEDB LMS + Trainer Introduction
- 8.40am – 9.00am: Ice Breaking Session
- 9.00am – 11.30am: Theory – Based Presentation + Activities
- 11.30am – 1.30pm: Lunch & Break
- 1.30pm – 4.30pm: Practical Application / Group Work / Peer – to – Peer Learning
- 4.30pm – 5.00pm : Consultations & Workshop Reflection
- Consultations & Workshop Reflection
About the Trainer
With over a decade of experience in entrepreneurship andleadership, Firdaus has cultivated deep expertise in strategicprogramme development, team and stakeholder management,and insight – driven innovation. He brings calm, clarity, andsolutions – focused leadership to complex initiatives—whetherbuilding business bootcamps for founders, facilitating innovationin the public sector, or delivering high – quality research for clients.
What to Bring
- Laptop
- Writing materials
- An open mind, ready to learn
Tickets & Registration
Free registration (limited seats available). Register now to secure your spot!
Event venue & nearby stays
IBA Training Room, iCentre, Simpang 32-37, Bandar Seri Begawan, Brunei Darussalam
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