About this Event
Most founders think they have a sales or marketing problem. Often, they don't. They have a customer problem.
They post more on LinkedIn. They tweak the website. They try ads. They automate outreach and spam their prospects. Nothing moves. The message is aimed at someone they've never properly understood.
This session flips the order. Customers first. Sales and marketing second.
Sid will take you through three stages.
Understand. Why do customers really buy? What pushes them to switch, and what holds them back. It's almost never for your feature set.
Connect. Turning that understanding into positioning and messaging your customers recognise. They lean in instead of scrolling past.
Convert. Spotting the moment people are ready to act, and removing the friction that stops them.
Who it's for
● Early founders for whom everything feels like guesswork
● Pre-launch founders who want to get it right the first time
● Founders whose revenue has stalled and who can't say why
What you'll leave with
● Clearer picture of how to get customers and others to care about you.
● Messaging framework you can use straight away for your website, pitch and sales calls.
● After the masterclass, Sid will stay on at a round table for anyone who wants to dig into their own challenges.
● Networking and conversations with founders working through the same problems.
About Sid Kathirvel
Sid Kathirvel of Unlock Growth is a Scottish growth advisor and mentor. He has spent 25 years helping businesses break through revenue ceilings by falling in love with customer problems rather than the act of sales and marketing. He supports founders through programmes such as Barclays Eagle Labs, CodeBase Techscaler, Geovation, TecTonic Night Summit, Opportunity North East and Edinburgh Innovations.
Event venue & nearby stays
CodeBase - Edinburgh, 37a Castle Terrace, Edinburgh, United Kingdom
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