Pine trees hold profound symbolism in traditional culture; known as the king of trees, they evoke images of stability, vitality, auspiciousness and abundant blessings. This year, Cityplaza is partnering with the young artist Xietu and his brand “Soong and Soong” to bring his distinctive pine illustrations, traditional bonsai culture and the spirit of New Zen living to the mall. From 30 January to 3 March, Cityplaza presents its elegant “Evergreen Blessings” Chinese New Year campaign.
Breaking with convention, this year’s creative theme revolves around pine bonsai. The campaign features the main character, “Sleepy Soong”, across eight major photogenic installations, cleverly blending traditional auspicious meanings with contemporary art. Visitors are invited on a curated journey of “Welcoming Fortune”, “Gathering Wealth” and “Seeking Destiny”. LIVE+ members can enjoy an extra New Year experience: upon spending a designated amount, shoppers can redeem the exclusive “Evergreen Blessings” Red Packet Set and APITA e-Vouchers, bringing everyone longevity, health and a wealth of good fortune.
“New Year Shopping Rewards”: Redeem the Cityplaza x Soong and Soong “Evergreen Blessings” Red Packet Set and APITA e-Vouchers
Looking to share blessings with friends and family? Don’t miss the brand’s exclusive collaboration with Cityplaza – an eight-piece red packet set unveiling the all-new “Evergreen Blessings” Red Packet Set, brimming with heartfelt wishes. The artist infuses traditional imagery with a modern artistic twist, using bonsai and Asian gardens as a creative foundation. The grand “Evergreen Blessings” journey of luck is onto the front of a red packet, resembling a “Mini Lucky Pine Forest” that ensures wishes of longevity, health and peace resonate throughout the New Year.
Blending the joyful spirit of the New Year with a touch of New Zen, the red packets feature Xietu’s character “Sleepy Soong”. The pine radiates serenity and tranquility at all times, stepping into the vibrant New Year tableau to bring a sense of calm amid auspicious abundance. It conveys blessings for a flourishing year ahead, with career and love taking a positive turn. The design is further elevated by luxurious flocked material that’s a delight to the touch, while artful gold foiling lends refined sophistication and playful charm. Brimming with aesthetic appeal, this red packet set is destined to become a musthave Lunar New Year collectible and a true conversation starter.
Furthermore, the “Evergreen Blessings” Red Packet Set packaging can live on throughout the year. The peach and green-hued “Sleepy Soong” can stand upright on your desk, serving as a home or office ornament that radiates good fortune without interruption all year round. May everyone’s year be filled with overflowing luck and blessings!
“Evergreen Blessings” Features Four Themed Zones and Eight Photogenic Installations
Stroll the Path of Blessings, Wealth and Destiny
A collaboration between Cityplaza and “Soong and Soong”, “Evergreen Blessings” features four major fortune zones and eight photogenic installations in the 2/F Atrium and Centre Bridge. The brand’s popular whimsical character “Sleepy Soong” leads everyone on a stroll along the path of prayer, wealth accumulation and destiny-seeking. The most spectacular highlight is undoubtedly the five-metre-tall “Evergreen Health & Happiness Tree”, which visitors can step inside for photos. The fluffy, realistic texture of the pine invites you to touch it for good luck, while hugging inflatable pine leaves inside it symbolises rising fortune in the New Year.
Additionally, check out the five-metre long “Dragon of Auspicious Wishes”, the seven-metre tall “Pine of Prosperity”, the “Happily Ever After Bridge” – a must-walk with that special person – and the interactive game “Fanning Fortune”, as well as two striking photo spots on the ground floor. They’re ideal locations to gather your friends and family and welcome the Year of the Horse. May your fortune be truly abundant!
From 30 January to 3 March, LIVE+ members who spend a designated amount via electronic payment at designated Cityplaza and Taikoo Shing merchants can redeem the “Evergreen Blessings” Red Packet Set* and APITA e-Voucher worth up to HK$400. Whether you want to purchase New Year treats or refresh your wardrobe for the holidays, come to Cityplaza for a one-stop shopping experience, find your perfect gifts, earn high-rebate rewards – and enjoy double the happiness!
Cityplaza “New Year Shopping Rewards” Redemption Details
Redemption Period: 30 January to 3 March 2026
Redemption Time: 11am-9pm
Redemption Location: 2/F LIVE+ Concierge, Cityplaza (near Shop 265)
Redemption Method: LIVE+ members who spend a designated amount via electronic payment at designated Cityplaza and Taikoo Shing merchants can redeem the “Evergreen Blessings” Red Packet Set* AND APITA e-Voucher.
* All gifts are available on a first-come, first-served basis, while stocks last. In the event of any gift going out-of-stock, Swire Properties Management Limited reserves the right to substitute with other gift or terminate the Promotion without any prior notice.
Event Venue
Cityplaza, 18 Taikoo Shing Road, Taikoo Shing, Hong Kong
