About this Event
If you make your own video content for social, YouTube or ads, this one day workshop will help you edit faster, smarter and with far more impact.
Led by award winning commercials director Aasaf Ainapore, the course combines practical CapCut skills with the marketing thinking behind them. You won’t just learn which buttons to press. You’ll learn why certain edits hook an audience, keep them watching and get them to act.
Across the day you’ll look at real brands using video to drive engagement, break down the anatomy of an effective edit, and then put it into practice on your own footage with guided feedback. No previous CapCut experience needed.
With a maximum of twelve people, there’s plenty of time for individual support.
What you’ll learn
- How to open with a hook and pace an edit for retention
- How to bring your branding into CapCut consistently
- When to use talking to camera and when to use b roll
- How to use text, subtitles and audio to build attention and trust
- How CapCut’s AI tools can speed up your workflow
- How classic advertising techniques translate to short form video
What’s included
- A full day of hands on teaching in a small group
- Real world brand case studies
- A live editing project using your own footage
- Course workbook, slides and a CapCut cheat sheet
- Free access to CapCut tools
Agenda
10:00 Welcome
Meet the group and share how you currently use video in your business.
11:00 What video content can do
Case studies of brands that rely on social video and edit with CapCut.
12:00 Lunch
13:00 CapCut techniques
Branding, talking to camera versus b roll, text and subtitles, and engaging audio.
14:00 CapCut AI
How the AI tools can help you work faster.
15:00 Editing project
A time limited challenge: cut your own footage into the most engaging version you can.
16:00 Screening and reflections
Watch each other’s edits and discuss what holds attention and drives action.
Your tutor
Aasaf Ainapore is a multi award winning director of branded content, TV commercials and short films with twenty years of experience. He has developed film and TV projects for US studios, British production companies, the BBC, ITV and Pathé, and consulted on series content across the Telegraph Media Group. He lectures in directing at Met Film School and trains broadcast directors moving into branded content at DV Talent.
Who is this for?
Small business owners, marketers and content creators who make or manage their own video content and want to edit it themselves. No prior CapCut experience is assumed.
Making content around your own personality rather than a brand? Our CapCut course for content creators may be a better fit.
Good to know
📅 Saturday 16 January 2027
🕙 10:00 to 17:00
📍 London Film School, 24 Shelton Street, Covent Garden, London WC2H 9UB
💷 £100
👥 Limited to 12 participants
FAQs
Do I need to know CapCut already?
No. The course starts from the basics.
What should I bring?
A laptop with CapCut installed and some of your own video footage to work with during the editing project.
What is the refund policy?
You can cancel within 14 days of booking for a full refund, unless the course has already started. Full terms are on the London Filmworks website.
Who do I contact with questions?
Email [email protected] or call 020 7836 9642.
Event venue & nearby stays
London Film School, 39-41 Parker Street, London, United Kingdom
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