About this Event
Transform your creative vision into a profitable apparel brand with the Business of Fashion Executive Masterclass Series, presented by Allure by Reia in partnership with Mood Fabrics Showroom Atlanta.
Led by Reia Karanja—Founder & Creative Director of Allure by Reia LLC, whose work has been featured in Paris Fashion Week, ELLE Magazine, and SHEIN X—this comprehensive 5-part series offers an executive-level framework to help aspiring designers, boutique owners, and creative entrepreneurs successfully launch, market, and scale a fashion line.
What to Expect
Each session is designed to blend practical business strategy with high-value networking and community building.
- Networking & Shopping Hour: Arrive early before each class to enjoy light bites, wine, or Hiyo mocktails (Wednesdays) and mimosas (Sundays). Mingle with fellow fashion founders, shoot social content, and shop Mood's showroom fabrics.
- 1-Hour Executive Masterclass: Deep dive into step-by-step strategies for product development, sourcing, pricing, marketing, and business scaling.
- Executive Resources: Walk away with actionable industry insights, chapter workbooks, and practical tools to build a sustainable fashion brand.
Class Schedule
- Wednesday, September 16 (6:00 PM – 7:00 PM): Tech Packs & Product Development (Networking at 5:30 PM)
- Sunday, September 20 (1:00 PM – 2:00 PM): Manufacturing & Sourcing (Networking at 12:30 PM)
- Wednesday, September 23 (6:00 PM – 7:00 PM): Pricing for Profit (Networking at 5:30 PM)
- Sunday, September 27 (1:00 PM – 2:00 PM): Branding, Marketing & Launch Strategy (Networking at 12:30 PM)
- Sunday, October 4 (12:00 PM – 1:00 PM): Scaling Your Fashion Business (Networking at 11:30 AM)
What to Bring
- A notebook, tablet, or laptop for taking notes.
- Business cards or your digital contact card for networking.
- Questions about your specific brand or project!
Class Registration & Cancellation Policy
Refunds for the ticket price are available for cancellations made up to 24 hours before the event start time. Please note that Eventbrite’s service fees are non-refundable, so you will receive a partial refund equal to the ticket amount minus those fees.
Event venue & nearby stays
Atlanta Mood Fabrics Showroom, 675 Ponce De Leon Avenue Northeast, Atlanta, United States
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