About this Event
As part of FACC’s new Business of Sport series, this conference highlights how sport can be a powerful driver of market entry, innovation, and brand strategy.
Built to Perform: How Gerflor Won the U.S. Market tells the story of a French company that successfully adapted to the American sports business ecosystem through strategic innovation, cultural agility, and a sharp portfolio approach.
The discussion will explore:
- The U.S. sports market as a business accelerator and entry point
- Strategic adaptation through innovation, leadership, and brand portfolio management
- How sport serves as a platform for performance, credibility, and broader market impact
Featuring Michel Rochard, Director Sport & Education at Gerflor, interviewed by Jean-Pierre Le Cannelier, Founder & President of Marketing Movers, this conversation offers a concrete, business-driven perspective on international growth through sport.
We are very grateful to Alliance Française foe hosting this conference.
Photographic Release: I understand and agree that in connection with my participation in the activities and events of the French Amercan Chamber of Commerce Midwest Chicago (FACC), I may be photographed or videotaped for internal and/or promotional use. I hereby consent to the FACC's use of my name, image, likeness, and voice in perpetuity, in any medium or format, for any publicity or internal use without further compensation or permission, and assign to the FACC all right, title, and interest, including but not limited to, any royalties, proceeds, or other benefits, in any and all such photographs or videos.
Event Venue & Nearby Stays
Alliance Française de Chicago, 54 W Chicago Ave, Chicago, United States
USD 0.00 to USD 25.31
