Building a product has never been easier. Getting it into customers' hands is where things get hard, and that gap is what this evening is about. Three Toronto product leaders take on three pieces of go-to-market: stakeholder alignment, positioning and channels.
Ismene Tsaconakos (B2B go-to-market leader and consultant) explains why launches fail from a lack of stakeholder engagement, not a lack of planning. Madeleine Lee (Director of Product and Customer Experience at OtO) shares how positioning shifts at every stage, from first marketing hire to acquisition. Andrew Williams (CEO of TPMA, Founder of Heyday) closes with distribution and channels, the part that decides whether anyone uses what you built.
Agenda:
5:30 PM networking,
6:00 PM talks and Q&A,
7:15 PM networking.
Join in person at BrainStation (482 Front St W, 2nd floor) or online via Zoom.
Tickets are $15 for TPMA members and $11.50 for Community-Builder members, and include a drink and light snacks. TPMA membership is free to join and required to attend.
Event venue
BrainStation, 482 Front St W 2nd floor, Toronto, ON M5V 0W1, Canada
Concerts, fests, parties, meetups — all the happenings, one place.