About this Event
Build Your Business Around Your Customer
A stronger, more sustainable business starts with one simple principle:
Put your customer at the heart of every decision you make.
In this practical three-hour workshop, you’ll be introduced to the Business Made Simple framework and learn how to align the key parts of your business around the needs, wants and problems of your ideal customer.
At the centre of the session is the StoryBrand framework. You’ll identify your Ideal Client Profile and create a clear BrandScript that helps you understand what your customer wants, the problem they are trying to solve, and how your business can position itself as the guide that helps them succeed.
We will then use the Business Made Simple “airplane” model to look at the six essential areas of every business:
- Products — Are you offering products or services your ideal customer genuinely wants and values?
- Marketing — Are you clearly communicating the problem you solve and why your customer should pay attention?
- Sales — Does your sales process help prospects make a confident decision rather than simply trying to persuade them to buy?
- Leadership, Management, Systems & Processes — Is your business set up to consistently deliver the promise you make to customers?
- Overhead — Is your cost base appropriate for the value your business creates and the revenue it generates?
- Cash Flow — Does your business generate and manage enough cash to remain healthy, resilient and capable of growth?
By the end of the workshop, you’ll leave with a clearer picture of your ideal customer, a first-draft StoryBrand BrandScript, and a better understanding of which parts of your business need the most attention.
The aim is simple: to help you build a business where every part is working together around the customer you most want to serve.
Event venue & nearby stays
London Chamber Of Commerce and Industry, 33 Queen Street, London, United Kingdom
Concerts, fests, parties, meetups — all the happenings, one place.