About this Event
Most short-term rental owners price by copying the neighbors, trusting a tool’s defaults, or reacting when the calendar looks empty. The problem is that no two properties are the same. Your guest, your season, your costs, and your booking patterns are your own, and your pricing should be too.
Join Good Neighbor Realty for an evening of networking and a session focused on how to think about pricing. Rather than handing you a set of settings to copy, we’ll walk through a framework for making pricing decisions that fit your property, and the core concepts that should guide every rate you set.
Key concepts we’ll cover:
- Pacing & booking lead time: Reading how far out your guests book and whether you’re ahead of or behind where you should be
- Slow season vs. peak season: Why the goal shifts between filling nights and maximizing rate, and how to manage the transition
- Adjacent nights: Pricing a night based on what’s booked around it, and avoiding orphan gaps that never sell
- Rulesets: Building conditional logic into your pricing so your calendar responds to demand instead of sitting static
- Contribution margin: Knowing what a night actually earns after cleaning, fees, and variable costs, and when a cheap booking costs you money
Who should attend: Current short-term rental owners in Colorado who want to understand the “why” behind their pricing. Whether you self-manage, use a dynamic pricing tool, or work with a co-host, you’ll leave with a clearer way to evaluate your own calendar and make better decisions going into 2027.
Your presenter: Michael McClearn is the founder and lead revenue manager at StayRate, a boutique revenue management company focused solely on Colorado short-term rentals. StayRate currently manages revenue for 73 properties across the state and oversees a portfolio of more than $9.3 million in annual bookings. Michael is also a licensed agent with Good Neighbor Realty, specializing in short-term rental and vacation home transactions.
Event venue & nearby stays
1465 Winona Ct, 1465 Winona Court, Denver, United States
Concerts, fests, parties, meetups — all the happenings, one place.