AI in practice: What creates marketing value

AI is changing how marketing gets done. But building a tool is one thing. Getting people to use it, making it work at scale, and proving its value? That's where things get interesting.

Join us for three enticing talks, real-world lessons, and a room full of marketers figuring out where AI actually makes a difference!

Info: Welcome drinks and snacks

Info: Building an AI tool doesn't mean people will use it. Reina will share why their first tools struggled to gain traction, what held up development, and how those lessons changed their approach—from involving teams early and avoiding costly delays to prioritizing the right tools and keeping them relevant over time.

Info: What happens when marketers start thinking like engineers? Peter explores how to turn marketing expertise into scalable AI-powered systems, improve their accuracy through continuous evaluation, and move from constant human oversight toward smarter, more independent automation.

Info: AI is changing more than how quickly marketers can get things done. It's shifting where businesses find their competitive edge. Andrea explores the new challenges and growth bottlenecks facing performance marketing, sharing how GAIN is approaching AI and automation through real experiments, early wins, failures, and lessons learned.
What you'll take away:
Where AI is shifting competitive advantage in performance marketing
The new tensions and bottlenecks affecting business growth
How GAIN is approaching AI and automation in practice
What early successes and failures reveal about creating real value

Event venue & nearby stays

Semrush Barcelona Office 6th Floor, 98 Carrer de Tànger, Barcelona, Spain

Concerts, fests, parties, meetups — all the happenings, one place.

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