Adorama + Sony Student & Educator 2nd Annual Photography Rooftop Event

For one day only, join us for an exclusive event. We’re taking the classroom outside! Get your hands on the latest Sony gear, pick up pro tips from the experts, and snap some seriously stunning shots on a brand new roof! It’s hands-on, high-energy, and way more fun than your average photo event. Don’t miss it!

• Unique sets with models, an SFX character, and dancers PLUS a live band
• Tips from and conversations with Sony Artisan, Kesha Lambert and Sony Alpha Ambassador, Erick Hercules
• Leave your backpack at home - Sony cameras and lenses available on loan at the event + 1 SD card per person compliments of Sandisk. Please Note: Limited quantities. SD cards, cameras, and lenses are based on first come first serve.
• Sony deals (only available at this event), Trade-in trade-up, plus Adorama personal shoppers on-site to help you with your purchase.
• Networking opportunities with fellow photography students and educators from around the tri-state area.
• Rafflles – don't worry about carrying prizes home. All winners will ne notified 24 hours after the event and prizes will be shipped.

• Open shoot
• Come borrow Sony gear – get your shots, then show them off!

Entry is limited to a 200 person capacity at a time - entrance to Sixth Floor Loft will be on a first-come, first-serve basis. We ask you get your shots, return you gear and let others enter to get theirs.

Schedule:

2:00PM-6:00 PM (doors open at 1:15PM for check-in)

This will be an inspiring night, with the opportunity to get hands-on with Sony’s latest cameras and learn from industry experts, students will definitely leave with valuable insights and stunning images. Whether you’re looking to refine your technique or just explore new gear, Sixth Floor Loft with Sony x Adorama is the place to do it.

If you would like to borrow gear from Sony to use during the event, you must bring these three items:

1. a valid student ID and Govt issued ID and a valid credit card. All IDs and credit cards will be kept in a secure location under constant supervision from a Sony employee and will be returned to you when you return your gear.
2. a vaild student id
3. a valid credit card

Please note: No large bags or tripods permitted

We can't wait to see you there! 📸💕

Sony, Westcott, SanDisk, Western Digital, Tiffen, Adorama Rental Co.

Kesha Lambert is an international wedding and portrait photographer based in NY. A Sony Artisan of Imagery and speaker, Kesha has had the honor of personally photographing hundreds of weddings to date for couples from all over the globe. Kesha enjoys sharing information with her peers and aims to be a resource to fellow photographers in the areas of business, creative process and personal development.

Kesha's Website

Kesha's Instagram

Kesha's YouTube

Erick Urgiles "Hercules" is a creative force trusted by the world’s most iconic brands to lead storytelling that transcends trends and reshapes culture. Known for his real-life levitation imagery, he has pioneered viral visual techniques that have been highlighted in global campaigns for the likes of Nike, Red Bull, Converse, Puma, & Diesel, with his work also spanning Hollywood films, Netflix documentaries, billboards, and even a museum auction at the Guggenheim.

As a Sony Alpha Ambassador, Educator, and Creative Director, he has advised a large roster of clients ranging from Professional Athletes, Tech Startups, to Fortune-500 companies on how to merge creativity with brand and culture.

Beyond photography and creative direction, Erick has led advocacy efforts and consulted on community-forward initiatives with NGOs at the United Nations and the White House. In his spare time, he has spearheaded multiple communities, including the famed #Welevitate community, and Tienda, focused on bringing New York’s entrepreneurs, thinkers, and creatives together over in-person activations such as cinema clubs, dinner series, & galleries

Erick's Website

Erick's Instagram

Erick on X

Event Venue & Nearby Stays

The Sixth Floor Loft, 873 Broadway, New York, United States