About this Event
A Multigenerational Style Session with Reformation
Join us for an exclusive in-store experience at Reformation, Covent Garden, designed to celebrate style across generations. Bring along your multigenerational plus one - whether it’s your mother, daughter, sister, goddaughter or friend - and discover how effortlessly Reformation pieces work for all ages.
The evening begins with a welcome from W.ICONS co-founders Laura and Petro, alongside the fashion team, who will share the story behind Reformation and why its modern, conscious designs have become wardrobe essentials. Guests will then enjoy a guided styling session, exploring key pieces from the latest collection. From perfectly cut denim and versatile tops to occasion-ready dresses, the team will demonstrate how to mix, match, and layer pieces for different life stages and personal aesthetics leaving guests inspired, confident, and equipped with styling knowledge to create versatile, ageless wardrobes at home.
Attendees will have hands-on time trying on pieces, experimenting with combinations, and seeing firsthand how timeless silhouettes adapt across generations. W.ICONS Club members will receive a generous goodie bag, and all guests can take advantage of an exclusive 20% shopping discount, alongside drinks and canapés throughout the evening.
Address:
Ref Covent Garden
27-28 King St,
Covent Garden,
LondonWC2E 8JB
Goodie Bag Policy
Goodie bags are exclusively available to club members only.
Event Venue & Nearby Stays
27 King St, 27 King Street, London, United Kingdom
GBP 5.00
