About this Event
ELEVATE at the World Natural Hair, Health & Beauty Show
Saturday, May 1 and Sunday, May 2, 2027
AmericasMart Building 2, Downtown Atlanta
Show floor Saturday and Sunday, 10:00 AM to 7:00 PM
One weekend. One building. The whole natural hair world under one roof.
For over 25 years this show has been the watering hole for the natural and multicultural hair community. It started as a single day of celebration for natural hair and beauty. It is now a full weekend of pride, culture, health, entrepreneurship, community and lifestyle, and thousands come every year to be among their people and find what is next in products, services and education.
If you have been before, you already know. The energy is unmatched, the vibes are real, and the memories last way past the weekend. If you have not been yet, this is the year.
WHAT IS WAITING FOR YOU
200+ African-American owned businesses on the show floor
60+ workshops on hair care, business, fashion, fitness and wellness
Free and discounted hair, beauty and barber services
Braid, loc, beard and barber competitions
DIY beauty and hair workshops
Live entertainment, live podcasts and empowering speakers
The Men’s Den
The Children’s Corner
Hundreds of vendor shops
Whether you are coming to learn, to connect, to shop, to compete, or just to soak in the culture, you will find your place here. Bring your friends, your sisters, your crew. This is not the kind of weekend you do alone.
WHY YOU BUY NOW
Prices go up twice before the doors open. Early bird pricing ends December 1, 2026. The second tier ends March 31, 2027. Once a price tier closes it does not come back.
VIP sells out every year. The Elevation Pro Lab, the professionals only workshop experience, is capped at 250 professionals per day.
If you know you are coming anyway, waiting only costs you money.
It is not just a hair show. It is a movement, not a moment.
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REFUND POLICY: No refunds whatsoever. Credits and transfers ONLY.
Event venue & nearby stays
Atlanta Convention Center at AmericasMart, 240 Peachtree Street, Atlanta, United States
Concerts, fests, parties, meetups — all the happenings, one place.