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Thu, 19 Nov, 2026 at 06:00 pm UTC-05:00

YouTube 101 for Product Businesses

  • The Old Mill Group Real Estate · Clayton
Kelly Phillips Publisher / Host Kelly Phillips
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YouTube 101 for Product Businesses
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YouTube 101 for Product Businesses
Could YouTube be one of the best marketing tools you're not using for your business?
You don't need expensive equipment, a professional studio, or millions of subscribers to get started. You just need a plan, a little creativity, and a willingness to hit record!
Join Turbo John Racing and Kelly from PaperBeadRollers.com for a practical, honest conversation about using YouTube to promote products, reach customers, and generate revenue.
With a combined audience of approximately 100,000 subscribers, we've built successful YouTube channels in two very different niches. Now we're pulling back the curtain to share how we did it, what we've learned, and how YouTube supports our businesses.
We're sharing real experiences, not just theories. We'll talk about the successes, the mistakes, the challenges, and the things we wish we'd known when we started.
Here's what we'll cover:
Getting started: How to set up and launch your YouTube channel, including the important decisions you'll need to make.
Filming on a budget: How to create quality videos without spending a fortune on cameras, lighting, and equipment.
Finding your audience: How to reach the people who are genuinely interested in your products and what you have to offer.
Growing your channel: Strategies we've used to attract viewers and build a loyal subscriber base.
Turning views into sales: How we use YouTube to promote our products, build customer relationships, and drive sales.
Getting monetized: How YouTube monetization works, what it takes to qualify, and ways to earn money from your content.
Lessons from experience: What's worked, what hasn't, and what we'd do differently if we were starting over.
We'll also leave time for questions, so bring yours!
Whether you're starting from zero or already have a channel you'd like to grow, you'll leave with practical ideas and a better understanding of how YouTube could become a valuable part of your business.
Thursday, November 19 | 6:00 PM
Location: The Old Mill Group Real Estate
Presented by the Heart of NC Product Entrepreneur Network
You don't have to be a YouTube star to make YouTube work for your business. Come learn from two product business owners who are doing it every day!
Our Channels:
https://www.youtube.com/@ChellejonPaperBeadRollers
https://www.youtube.com/@TurboJohnRacing
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