About this Event
Your business is valuable—but can the people you want to reach immediately understand why?
Join The Mom Market for an uplifting and practical evening designed to help women entrepreneurs strengthen the way they talk about their businesses, connect more meaningfully with their audiences, and communicate the true value behind what they offer.
Whether you are introducing your business at a networking event, writing an Instagram caption, pitching a potential client, speaking with a customer at a market, or simply answering the question, “So, what do you do?”—your story matters. The way you share it can create trust, build emotional connection, and help the right people see why your work is worth choosing.
About Event
This special collaboration with Shane Cohen blends laughter, storytelling, and business-focused conversation in an approachable setting created for women business owners and aspiring entrepreneurs.
The evening will begin with a 30-minute clean comedy segment centered on storytelling, narrative, and the wonderfully human moments behind how we communicate. Then, Shane will lead a guided, interactive discussion focused on helping attendees explore how to create stronger emotional buy-in, communicate authentically, and make their business messaging more memorable.
More on our Speaker
Shane brings a distinctive combination of stage presence, communication expertise, and firsthand understanding of the small-business community. He serves as Director of Corporate and Foundation Relations for Lehigh University’s P.C. Rossin College of Engineering and Applied Science, is a Distinguished Toastmaster, and previously worked with the Pennsylvania Small Business Development Center supporting entrepreneurs and small businesses across Pennsylvania.
Come ready to laugh, reflect, connect, and walk away with a clearer way to share the heart of your business.
What you’ll explore
• How storytelling helps people remember, trust, and connect with your brand
• Ways to move beyond simply listing services or products and communicate the real value you provide
• How to create emotional buy-in without sounding scripted, pushy, or inauthentic
• Practical language and messaging ideas for introductions, networking, social media, customer conversations, and more
• How your personal story, business purpose, and customer experience can work together to strengthen your brand
This event is for
• Women entrepreneurs at any stage of business
• Small-business owners, makers, creatives, service providers, and consultants
• Aspiring entrepreneurs preparing to launch or refine an idea
• Business owners who know what they do—but want a clearer, more confident way to explain why it matters
• Anyone looking to build more authentic connection through their brand, message, and story
What to expect
• 30 minutes of clean comedy and storytelling with Shane Cohen
• A one-hour guided conversation on branding, emotional connection, and authentic messaging
• Thoughtful discussion in a welcoming, supportive environment
• Opportunities to connect with other local women entrepreneurs
• Practical takeaways you can begin using right away
Your story is more than your background—it is one of your most powerful business tools. Join us for an evening that will help you uncover it, own it, and share it in a way that feels true to you.
Presented by The Mom Market in collaboration with Shane Cohen.
Event venue & nearby stays
The Cozy Crumbs Cafe, 21 North 7th Street, Allentown, United States
Concerts, fests, parties, meetups — all the happenings, one place.