About this Event
Working families are struggling with rising costs, from housing and groceries to everyday essentials. At the same time, corporations are collecting more personal data than ever before, including our shopping habits, purchase history, location, online activity and more.
Now, the technology exists to use that data, along with algorithms and artificial intelligence, to determine how much an individual consumer may be willing to pay for a product.
That’s surveillance pricing. And we have an opportunity to stop it before it becomes widespread.
Surveillance pricing could mean two people shopping for the exact same product at the exact same time are shown two different prices, based on what a company’s algorithm knows about them. For working people already facing a cost-of-living crisis, that could make an unfair system even worse.
Join MP Jenny Kwan and UFCW 1518 for a community town hall about this emerging practice, what it could mean for consumers and workers, and how governments can act now to protect Canadians from digital price discrimination.
We’ll discuss the technology that makes surveillance pricing possible, the risks to affordability, privacy and fairness, the efforts by other provinces to address the issue, and the need for federal action.
Come hear from experts, ask questions, share your perspective and join the call for fair, transparent pricing.
Everyone is welcome.
Monday, October 5, 2026
6:30 p.m.
Heritage Hall, 3102 Main Street, Vancouver
Event venue & nearby stays
Heritage Hall, 3102 Main Street, Vancouver, Canada
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