Yorkshire Indie Business Club | Sleigh Your Brand!

Halloween arrives and suddenly everything is orange and black. December hits and Instagram becomes a sea of red, green, snowflakes and festive fonts nobody would touch for the other 11 months of the year.

You don't need to completely rebrand your business every time the calendar changes.

Sleigh Your Brand is a practical Yorkshire Indie workshop all about creating seasonal content that joins in with the moment without losing what makes your brand recognisably yours.

We'll cover how to:

• Use colour, typography, hierarchy and spacing to create stronger designs
• Add seasonal imagery, textures and graphics without overwhelming your brand
• Design different messages properly — from offers and events to opening hours, gift guides and last-order dates
• Keep your brand voice consistent when the season changes
• Create seasonal content across Attract, Connect, Nurture & Convert — so Christmas doesn't become six weeks of BUY MY STUFF
• Build reusable seasonal ideas and assets that'll save you time next year too

And we'll be putting it into practice. You'll work with your own branding, experiment with seasonal adaptations and start creating your own Seasonal Brand Toolkit.

Although we'll be using Halloween and Christmas throughout the workshop, what you'll learn can be used for Valentine's, Easter, Mother's Day, summer campaigns and pretty much every seasonal moment that comes after it.

Bring your laptop or tablet, have Canva ready to go and bring your usual brand assets.

The season can change. Your brand shouldn't! 🎄🖤

Info: Alcoholic & Non-alcoholic drinks are available from the bar, just give your name and quote "Yorkshire Indie" to receive anything up to £5.00 (if you fancy something more expensive, don't worry, feel free to top up the difference, the bar staff will sort that for you!)

Info: We are NOT a sell, sell, sell kinda networking event. We're a community of like-minded, rebellious business owners who get to know each other, provide support, pass referrals and MAKE FRIENDS! Through community building, sales naturally come.

Info: Every month, there is a 60-minute workshop that is designed and delivered with YOU in mind, to help you build confidence, grow your business and make more sales.

Info: Utilise this time to pick my brains about anything you need clarifying, because I'm here to help you. I want to make sure you go home feeling confident and informed.

Info: This is where we head down into the bar, take our business hats off and get to know each other on a deeper level. This bit is totally optional, and there's no pressure. We started doing this because I found a lot of business owners love having the opportunity to get out of the house and socialise with like-minded people... and want to keep that going an extra hour before heading back to the grind!

Event venue & nearby stays

Starling Independent Bar Cafe Kitchen, 47 Oxford Street, Harrogate, United Kingdom

Concerts, fests, parties, meetups — all the happenings, one place.

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