About this Event
Write your secret. Wear it in Paris. Watch it disappear.
A private fashion portrait experience during Paris Fashion Week | 2–6 October 2026
Write what you would never post. Wear it. Shoot it. Let it disappear.
A message to someone you miss. A declaration you are not ready to send. A promise to yourself.
Write it on a removable panel of the ICONIQX art bustier. See it worn and photographed against a Paris backdrop. Then watch the words being erased.
The message disappears. The image stays with you.
The Paris edition
X-SECRET moves through selected Paris locations from 2 to 6 October 2026. Each day has its own setting and a limited number of appointments.
DateParis setting
Friday 2 OctoberParis art and architecture setting
Saturday 3 OctoberLouvre neighbourhood
Sunday 4 OctoberParis street-style setting
Monday 5 OctoberParis street-style setting
Tuesday 6 OctoberFinal Paris edition
The precise meeting point for your chosen date will be sent before your appointment. Photo locations may change with access, weather or local events.
Choose your X-SECRET
IN PARIS — X-SECRET PORTRAIT | €95
Come to Paris and become the subject of your own image.
- A private 15-minute ICONIQX appointment
- Your message written on a removable bustier panel
- A guided portrait session with the ICONIQX photographer
- 5 edited digital photographs
- The moment your written message is erased
FROM ANYWHERE — X-SECRET PHOTO | €95
Your secret can come to Paris even if you cannot.
- Send your message privately after booking
- An ICONIQX model wears it for a Paris photo session
- 2 edited digital photographs
- Your written message is erased after the session
FROM ANYWHERE — X-SECRET FILM | €250
Give your message its own Paris fashion moment.
- An ICONIQX model wears your message for a filmed walk
- 2 edited digital photographs and one 15-second edited Reel
- A short sequence of the message being erased
- Limited bookings per day
You don’t go to Fashion Week. Fashion Week wears your secret.
Delivery
Your edited photographs will be sent by email within 48 hours of your session. If your experience includes a Reel, your edited video will be sent within 72 hours of the session.
For worldwide bookings, we will confirm your model’s shoot date by email after booking. The delivery period begins on that confirmed shoot date.
How it works
1. Book your Paris appointment or worldwide experience.
2. Write your message at your appointment, or send it privately after booking.
3. Capture the bustier and message in photographs or film.
4. Erase the written words after the session.
5. Keep your finished images to share, send or hold onto privately.
Only two original ICONIQX bustiers are available for this Paris edition. Places are limited so every message has its moment.
Book your X-SECRET. What would you write?
X-SECRET is an independent ICONIQX experience during Paris Fashion Week. Tickets do not include admission to fashion shows or third-party events.
Event venue & nearby stays
Palais De Tokyo, Palais De Tokyo, Paris, France
Concerts, fests, parties, meetups — all the happenings, one place.